水果撈主題餐廳營(yíng)銷(xiāo)策劃案

1、1水果撈主題餐廳營(yíng)銷(xiāo)策劃案3第一章市場(chǎng)環(huán)境分析..................................................6一、外部環(huán)境分析....................................................61、人們理念發(fā)展的優(yōu)勢(shì).................................................62、生態(tài)優(yōu)勢(shì)..................

2、.........................................63、政務(wù)優(yōu)勢(shì)...........................................................64、消費(fèi)水平...........................................................65、政策導(dǎo)向........................................

3、...................6二、內(nèi)部環(huán)境分析......................................................71、公司的宗旨及理念...................................................72、公司文化...........................................................73、產(chǎn)品介紹...

4、.......................................................74、地緣優(yōu)勢(shì).........................................................115、人力資源.........................................................116、產(chǎn)品研發(fā)............................

5、..............................11三、競(jìng)爭(zhēng)環(huán)境分析.....................................................12四、消費(fèi)者分析......................................................14（一）消費(fèi)對(duì)象.......................................................

6、14（三）消費(fèi)動(dòng)機(jī).......................................................14（二）消費(fèi)者特征.....................................................14第二章SWOT分析和STP戰(zhàn)略...........................................14、、SWOT分析.......................