廣州市某五星級(jí)酒店項(xiàng)目可行性研究報(bào)告（共173頁）

1、廣州市番禺南國奧園酒店(暫名)項(xiàng)目可行性研究(修訂版)二〇〇七年十二月三十日廣州市東方酒店管理有限公司第1頁共173頁GuangzhouDongfangHotelManagementCo.Ltd.目錄目錄......................................................................................................................

2、........................1前言..............................................................................................................................................51.項(xiàng)目概覽............................................

3、.........................................................................................71.1酒店投資者概述...............................................................................................................71.2項(xiàng)目簡介.

4、..........................................................................................................................81.2.1項(xiàng)目基本情況......................................................................................

5、.................81.2.2項(xiàng)目地理位置.......................................................................................................92.廣州市概況................................................................................

6、...............................................112.1地理位置.........................................................................................................................112.2政區(qū)人口..................................

7、.......................................................................................122.3自然條件.........................................................................................................................122

8、.3.1地勢和氣候.........................................................................................................122.3.2自然資源...............................................................................................

9、..............122.4悠久歷史.........................................................................................................................132.5文化習(xí)俗...................................................................

10、......................................................142.6華僑之鄉(xiāng).........................................................................................................................153.廣州市宏觀經(jīng)濟(jì)環(huán)境分析.....................

11、..................................................................................153.1廣州市經(jīng)濟(jì)總量及增長趨勢.........................................................................................153.1.1廣州市2003年～2006年經(jīng)濟(jì)總量及增長趨勢..

12、............................................153.1.2廣州市經(jīng)濟(jì)總量及增長趨勢分析.....................................................................163.2廣州市產(chǎn)業(yè)結(jié)構(gòu)對(duì)比........................................................................

13、.............................163.3廣州市服務(wù)業(yè)得到長足發(fā)展.........................................................................................173.4珠三角視角下廣州經(jīng)濟(jì)實(shí)力....................................................................

14、.....................183.4.1從經(jīng)濟(jì)總量角度分析.........................................................................................183.4.2從增長速度方面分析..............................................................................

15、...........194.廣州市酒店市場狀況...............................................................................................................204.1中國旅游業(yè)及酒店業(yè)發(fā)展?fàn)顩r...................................................................

16、...................203.2中國酒店業(yè)現(xiàn)狀..............................................................................................................234.3廣州旅游業(yè)現(xiàn)狀...................................................................

17、...........................................264.3.1廣州旅游業(yè)概況.................................................................................................264.3.2廣州市旅游業(yè)發(fā)展...................................................

18、..........................................274.3.3入境游客源結(jié)構(gòu).................................................................................................304.4廣州市星級(jí)酒店經(jīng)營情況...................................................

19、...........................................304.4.1廣州市星級(jí)酒店數(shù)量及分布.......................................................................................304.4.2廣州市星級(jí)酒店經(jīng)營概況.....................................................

20、............................314.4.3廣州星級(jí)酒店季節(jié)性分析.................................................................................354.4廣州市酒店發(fā)展趨勢...............................................................................

21、......................364.4.1廣交會(huì)對(duì)酒店消費(fèi)的拉動(dòng).................................................................................36廣州市番禺南國奧園酒店(暫名)項(xiàng)目可行性研究(修訂版)二〇〇七年十二月三十日廣州市東方酒店管理有限公司第3頁共173頁GuangzhouDongfangHotelManagementCo.Ltd

22、.8.3目前的主題酒店有如下類型..........................................................................................789.項(xiàng)目市場定位分析......................................................................................................

23、.............809.1目標(biāo)客戶定位：.............................................................................................................809.2項(xiàng)目檔次定位...........................................................................

24、......................................819.3項(xiàng)目建筑風(fēng)格定位.........................................................................................................829.4項(xiàng)目文化定位.....................................................

25、............................................................849.5項(xiàng)目營運(yùn)定位.................................................................................................................859.6本項(xiàng)目的總體定位.......................

26、..................................................................................8510.項(xiàng)目功能定位.........................................................................................................................8610.1

27、項(xiàng)目功能指標(biāo)定位.......................................................................................................8610.1.1客房部分.................................................................................................

28、..........8610.1.2餐飲部分...........................................................................................................9210.1.3康體水療娛樂部分...........................................................................

29、.................9710.1.4行政辦公部分...................................................................................................9710.1.5后勤設(shè)備部分............................................................................

30、.......................9810.1.6停車場部分.......................................................................................................9910.1.7酒店機(jī)電系統(tǒng)與流線說明..............................................................

31、.................9910.1.9酒店功能配置及樓層分布定位.....................................................................10210.2項(xiàng)目功能流線建議..................................................................................................

32、...11110.2.1經(jīng)營流線..........................................................................................................11110.2.2服務(wù)流線.....................................................................................

33、....................112.2.3管理流線.............................................................................................................11311.項(xiàng)目投資及酒店產(chǎn)品.................................................................

34、..........................................11611.1項(xiàng)目投資預(yù)測..............................................................................................................11611.1.1項(xiàng)目投資預(yù)測（方案一）...................................

35、..........................................11611.1.2項(xiàng)目投資預(yù)測（方案二）.............................................................................11811.1.3項(xiàng)目投資預(yù)測（方案三）.............................................................

36、..................12011.2項(xiàng)目產(chǎn)品及服務(wù)的規(guī)劃.............................................................................................12211.2.1客房產(chǎn)品...............................................................................

37、..........................12211.2.2餐飲、會(huì)議、宴會(huì)產(chǎn)品.................................................................................12411.2.3康體、水療、娛樂及其他配套產(chǎn)品.............................................................12511.3SP

38、A項(xiàng)目專題分析......................................................................................................12611.3.1SPA項(xiàng)目的功能設(shè)置和文化特色..................................................................12611.3.2SPA項(xiàng)目的目標(biāo)客源及價(jià)

39、格定位建議..........................................................12811.3.3SPA項(xiàng)目管理模式建議..................................................................................12912.項(xiàng)目的設(shè)備配置..........................................

40、.........................................................................12912.1空調(diào)系統(tǒng).....................................................................................................................12912.2電梯系統(tǒng)........

41、.............................................................................................................13012.3熱水系統(tǒng)....................................................................................................

42、.................13012.4配電系統(tǒng).....................................................................................................................13112.5弱電系統(tǒng)................................................................

43、.....................................................13112.6給、排水系統(tǒng).............................................................................................................13212.7排風(fēng)、鮮風(fēng)系統(tǒng)...............................