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1、目錄第1部分企業(yè)戰(zhàn)略與經(jīng)營決策.............................................................................................................................................................................................................
2、...................51.1企業(yè)戰(zhàn)略環(huán)境分析.....................................................................................................................................................51.1.1企業(yè)戰(zhàn)略管理概述..........................
3、...............................................................................................................................51.1.2宏觀環(huán)境分析.................................................................................
4、...............................................................................61.1.3行業(yè)環(huán)境分析.................................................................................................................................
5、...............................71.1.4企業(yè)內(nèi)部環(huán)境分析.........................................................................................................................................................71.2企業(yè)戰(zhàn)略選擇............
6、.................................................................................................................................................91.2.1基本競爭戰(zhàn)略...............................................................
7、.................................................................................................91.2.2企業(yè)總體戰(zhàn)略...............................................................................................................
8、...............................................101.2.3戰(zhàn)略選擇..................................................................................................................................................................
9、....111.3企業(yè)戰(zhàn)略的制定、實(shí)施和控制................................................................................................................................121.3.1企業(yè)戰(zhàn)略的制定........................................................
10、...................................................................................................121.3.2企業(yè)戰(zhàn)略的實(shí)施...........................................................................................................
11、................................................121.3.3企業(yè)戰(zhàn)略的控制...........................................................................................................................................................131
12、.4企業(yè)經(jīng)營決策過程...................................................................................................................................................141.4.1企業(yè)經(jīng)營決策概述................................................
13、.......................................................................................................141.4.2企業(yè)經(jīng)營決策過程......................................................................................................
14、.................................................151.4.3企業(yè)經(jīng)營決策影響因素...............................................................................................................................................151.5企業(yè)經(jīng)營決策
15、方法...................................................................................................................................................161.5.1定性決策方法..........................................................
16、....................................................................................................161.5.2定量決策方法...........................................................................................................
17、...................................................16第一章:案例分析題匯總............................................................................................................................................................
18、......................................................................................1919第2部分公司法人治理結(jié)構(gòu)......................................................................................................................
19、..............................................................................................................21212.1企業(yè)領(lǐng)導(dǎo)體制及其發(fā)展.............................................................................................
20、..............................................212.1.1企業(yè)領(lǐng)導(dǎo)體制的內(nèi)涵和作用.......................................................................................................................................212.1.2現(xiàn)代企業(yè)領(lǐng)導(dǎo)體制的基本構(gòu)成
21、...................................................................................................................................212.2公司所有者與經(jīng)營者...........................................................................
22、....................................................................222.2.1公司所有者............................................................................................................................................
23、......................222.2.2公司經(jīng)營者..................................................................................................................................................................232.2.3所有者與經(jīng)營者的關(guān)系.......
24、........................................................................................................................................242.3股東機(jī)構(gòu)...........................................................................
25、.......................................................................................242.3.1股東概述..........................................................................................................................
26、............................................242.3.2有限責(zé)任公司的股東會...............................................................................................................................................252.3.3股份有限公司的股東
27、大會...........................................................................................................................................262.3.4國有獨(dú)資公司的權(quán)力機(jī)構(gòu).............................................................
28、..............................................................................272.4董事會......................................................................................................................................
29、................................272.4.1董事會制度..................................................................................................................................................................272.4.2有限責(zé)任公司的
30、董事會...............................................................................................................................................282.4.3股份有限公司的董事會.........................................................
31、......................................................................................292.4.4國有獨(dú)資公司的董事會.....................................................................................................................
32、..........................30第5部分第五章物流管理.....................................................................................................................................................................................
33、...................................................47475.1第一節(jié)物流管理概述.............................................................................................................................................475.1.1一物流及物
34、流管理的概念.....................................................................................................................................475.1.2二、物流活動(dòng)的功能要素...............................................................
35、............................................................................475.1.3三、企業(yè)物流...................................................................................................................................
36、...........................475.2第二節(jié)供應(yīng)物流管理...........................................................................................................................................485.2.1一、供應(yīng)物流概述.........................
37、..............................................................................................................................485.2.2二、采購決策.................................................................................
38、.............................................................................485.2.3三、供應(yīng)存貨的庫存控制.............................................................................................................................
39、..............495.2.4四、準(zhǔn)時(shí)制采購...........................................................................................................................................................495.3第三節(jié)生產(chǎn)物流管理.......................
40、........................................................................................................................495.3.1一、生產(chǎn)物流概述.....................................................................................
41、................................................................495.3.2二、準(zhǔn)時(shí)制生產(chǎn)(JIT).........................................................................................................................................
42、...495.4第四節(jié)銷售物流管理.............................................................................................................................................505.4.1一、銷售物流概述...............................................
43、......................................................................................................505.4.2二、分銷需求計(jì)劃(DRP)..................................................................................................
44、....................................505.5第五節(jié)回收物流與廢棄物流管理..........................................................................................................................505.5.1一、物流循環(huán)過程............................
45、.........................................................................................................................505.5.2二、回收物流與廢棄物流的概念..............................................................................
46、...............................................505.5.3三、回收物流與廢棄物流的特點(diǎn).............................................................................................................................515.5.4四回收物流與廢棄物流的物流方式.....
47、..................................................................................................................51第6部分第六章技術(shù)創(chuàng)新管理...........................................................................................
48、.............................................................................................................................52526.1第一節(jié)技術(shù)創(chuàng)新含義、類型與過程.........................................................................
49、............................................526.1.1一、技術(shù)創(chuàng)新的含義...................................................................................................................................................526.1.2二、技術(shù)創(chuàng)新
50、類型.......................................................................................................................................................536.1.3三、技術(shù)創(chuàng)新的過程...................................................
51、................................................................................................546.2第二節(jié)技術(shù)創(chuàng)新組織與管理...........................................................................................................
52、.....................566.2.1一、技術(shù)創(chuàng)新與企業(yè)組織結(jié)構(gòu)的互動(dòng).......................................................................................................................566.2.2二、企業(yè)內(nèi)部的技術(shù)創(chuàng)新組織模式...................................
53、........................................................................................566.2.3三、企業(yè)外部的技術(shù)創(chuàng)新組織模式..............................................................................................................
54、.............576.2.4四、企業(yè)R&D管理.....................................................................................................................................................586.3第三節(jié)技術(shù)轉(zhuǎn)移與技術(shù)交易.........................
55、.......................................................................................................596.3.1一、技術(shù)轉(zhuǎn)移概述......................................................................................................
56、.................................................596.3.2二、技術(shù)交易..............................................................................................................................................................
57、616.3.3三、國際技術(shù)貿(mào)易.......................................................................................................................................................616.4第四節(jié)技術(shù)創(chuàng)新與知識產(chǎn)權(quán)管理...................................
58、......................................................................................636.4.1一、企業(yè)技術(shù)創(chuàng)新與知識產(chǎn)權(quán)保護(hù)................................................................................................................
59、...........636.4.2二、技術(shù)合同的類型...................................................................................................................................................646.4.3三、技術(shù)合同管理...............................
60、........................................................................................................................65第7部分第七章人力資源規(guī)劃與薪酬管理................................................................................
61、................................................................................................66667.1第一節(jié)人力資源規(guī)劃............................................................................................................
62、...............................667.1.1一、人力資源規(guī)劃的含義與內(nèi)容...............................................................................................................................667.1.2二、人力資源規(guī)劃的制訂程序.....................
63、..............................................................................................................667.1.3三、人力資源需求與供給預(yù)測..........................................................................................
64、.........................................667.2第二節(jié)員工招聘...................................................................................................................................................687.2.1一、員工招聘的含義、作用與
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