移動(dòng)互聯(lián)網(wǎng)發(fā)展背景下電信運(yùn)營商轉(zhuǎn)型策略研究——基于產(chǎn)業(yè)價(jià)值鏈視角.pdf

1、東南大學(xué)碩士學(xué)位論文移動(dòng)互聯(lián)網(wǎng)發(fā)展背景下電信運(yùn)營商轉(zhuǎn)型策略研究基于產(chǎn)業(yè)價(jià)值鏈視角姓名：周健申請學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：管馳明20120523StudyonTelecomOperators’TransformationStrategyintheContextoftheDevelopmentofMobileInternetBasedontheIndustryValueChainGraduate：ZHOUJianSupervis

2、or：GUANChimingSoutheastUniversityAbstractTodaytraditionaltelecomoperatorsfacedwithmarketsaturation，theIOWandthetelecommunicationsindustryofbasicvoiceservicestothecenterof”multiplechallenges，notonlytheweakrevenuegrowth，an

3、dlongoccupiedbythetelecomindustryvaluechainthecenterofthemarginalizedofthecrisisWiththematurityandpopularityofthegrowingprosperityofInternetcontentandapplicationsaswellas3GwirelesstechnologytheglobaldesktopfromtheInterne

4、tagehasenteredanewperiodofdevelopmentmarkedbythemobileInternetTherapiddevelopmentofmobileInteractisprofoundlyimpactandchangepeople’Slives，butalsopromotedtherapiddevelopmentofmobileInternetindustrycausingalargechangeinthe

5、industryMobilecommunicationsandInternet，twooftoday’SfastestgrowingareasofthecombinationofthebirthofthemobileInternetmarkethasbecomeastrategictransformationofthetelecomoperatorsinemergingmarketsT11isarticleaimedatthefaceo

6、fthemobileInternetintothedevelopmentoflarge—scaletelecomoperatorshowteexaminethecontextoftheoriginal”walledgarden”modelofthetelecomoperatorstobebroken，todefinetheirownstrategicpositioninginthemobileInterneteraoftheimplem

7、entationoffhetransformationstrategydeployment，toseekthecontrolandintegrationofforceinthemobileInterneteraoftheindustryvaluechainOnthebasisofthepapersinthedevelopmentofmobileIntemettheindustryvaluechaintheoryandtheindustr

8、yvaluechainofthemobileInterneteraofchangeandotheraspectsoftheresearchandanalysis，toexploreandanalyzethekeylinkofthemobileInteractindustryvaluechainThekeylinkoftheindustryvaluechaintostartthestudyoperatorstostrategicposit

9、ioningintheeraofmobileInternettransformationstrategydeploymentAfterintensiveresearch，theconclusionsreachedinthisarticle，theoperatorshouldbetowardtheroleofthe”channelprovider”transformationoftheactivelayoutofthekeypointso

10、ftheindustryvaluechainandfocusonplayfourroles：qualitynetwork、)~，itllsmartpipeproviders，thedominantplatformoperators，participantsmodelinnovationandcontentprovidersandmobileinformationguide，andtowhomthetransformationstrate

11、gythatshouldbetakenintheconceptsandcapabilities，organizationalstructure，businessfocus，aswellasbusinessandchannelsdeploymentinordertoenhancethecontroloftheindustryvaluechainandthusefficientintegrationoftheindustryvaluecha