網(wǎng)絡(luò)營(yíng)銷中的關(guān)鍵問(wèn)題及對(duì)策研究 畢業(yè)論文

1、XXXX大學(xué)畢業(yè)論文大學(xué)畢業(yè)論文題目題目:網(wǎng)絡(luò)營(yíng)銷中的關(guān)鍵問(wèn)題及對(duì)策研究網(wǎng)絡(luò)營(yíng)銷中的關(guān)鍵問(wèn)題及對(duì)策研究姓名XXXXXX學(xué)號(hào)XXXXXXXXXX學(xué)院XXXX專業(yè)XXXX指導(dǎo)教師XXXX目錄一、網(wǎng)絡(luò)營(yíng)銷的簡(jiǎn)介...................................................1二、網(wǎng)絡(luò)營(yíng)銷并不是易如反掌...........................................1（一）網(wǎng)絡(luò)廣告..

2、..................................................2（二）搜索引擎....................................................2（三）電子郵件....................................................2（四）資源互換..........................................

3、..........2（五）病毒營(yíng)銷....................................................2（六）信息發(fā)布....................................................2（七）網(wǎng)址快捷....................................................2（八）其他推廣......................

4、..............................3三、網(wǎng)絡(luò)營(yíng)銷發(fā)展過(guò)程中存在的問(wèn)題.....................................3（一）對(duì)網(wǎng)絡(luò)營(yíng)銷的認(rèn)識(shí)存在偏差....................................3（二）網(wǎng)絡(luò)基礎(chǔ)設(shè)施和配套建設(shè)問(wèn)題..................................3（三）我國(guó)網(wǎng)絡(luò)營(yíng)銷策略水平普遍不高...............

5、.................3（四）網(wǎng)絡(luò)誠(chéng)信問(wèn)題沒(méi)有根本解決....................................4四、對(duì)網(wǎng)絡(luò)營(yíng)銷存在問(wèn)題的對(duì)策.........................................4（一）樹(shù)立網(wǎng)絡(luò)營(yíng)銷觀念和意識(shí)......................................4（二）加大對(duì)網(wǎng)絡(luò)基礎(chǔ)設(shè)施建設(shè)的投入........................

6、........4（三）大力提高網(wǎng)絡(luò)營(yíng)銷策略水平....................................4（四）網(wǎng)絡(luò)誠(chéng)信體系的建立及相關(guān)法律法規(guī)的制定和完善................4五、企業(yè)如何利用網(wǎng)絡(luò)營(yíng)銷信息及其傳遞表現(xiàn)來(lái)提高自己企業(yè)的品牌和知名度.5參考文獻(xiàn).............................................................7致謝.............