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1、1Relevancetheytouristmaterialstranslation1.IntroductionAsweallknowChinaisacountrywithanancientcivilizationdatedbacktoseveralthousyearswhichisalsoendowedwithabundanttouristresources.Itsbrilliantancientcivilizationbeautifu

2、lscenicspotcastanirresistiblemonthepeopleofthewholewld.NowadaysmemefeignerscometoChinatoknowmeaboutthemysteriousientalcountry.AccdingtoWldTourismganizationspredictionin2020Chinawillbecomeatoptouristdestinationthroughoutt

3、hewholewldwiththecapacityofhostingmethan1.137billionfeigners(HongMing2006:56).Withtherapiddevelopmentoftourismthetranslatedtouristmaterialsareplayingamemeimptantrole.Nowadays，EnglishbecomesaglobelanguagesoinmostcaseEngli

4、shtranslationofChinesetouristmaterialsisthewayfChinatopublicizetotheoutsidewld.Howeverthequalityofcurrenttranslatedtouristmaterialsisnotsosatisfyingasevidencedbyvastexamplesofmistakes.Spellinggrammarmistakesomissionofthe

5、infmationculturaldislocationcausingthefailuretoconveytheconnotationofChineseversionsimproperuseofthewdsphrasetoomuchuseofChinesePinyinChinglishexpressionsredundancywhicharethemajmalpracticesofcurrenttourismtranslation(Wa

6、ngNing2005:137138).ItiswellknownthatthesuccessfulCEtourismtranslationwillappealtomepotentialfeigntouristspersuadethemtomoveintoaction.Onthecontrarythetranslationswithabovemalpracticesnotonlypreventthemfromobtainingtheuse

7、fulinfmationabouttheirexpectedtouristdestinationbutalsovalizetheirimagefitultimatelymaystymiethehealthydevelopmentofthewholetourism.Tourismtranslationbecauseofitsparticularitydiversitycomplexityisstillnotmasteredbythetra

8、nslats.ThefutureofChinastouristindustryisbrightbutthecurrentsituationisdifficult.Consequentlythetouristmaterialstranslationneedstheeticalinnovationbreakthroughurgently.Relevancetheyasanewlinguistictheyhasapowerfulexplana

9、tioncapacity32007:14)ButwhatistheleadingfunctionoftouristmaterialsItshouldbevocativefunction.Theultimatelypurposeofthetouristmaterialsistoconvincethepotentialtouriststomaketheirdecisiontoacceptthedestinationvisittheplace

10、.Beinginfmativeisalsoanotherimptantfunctionoftouristmaterials.Befethevocativefunctionbeingrealizedonlythetouristmaterialscontainenoughrelevantinfmationaboutthedestinationcandrawthetouristsattention.Theinfmativetranslated

11、touristmaterialsenablethefeigntouriststoknowmeaboutChinaontheonehmakechoicearrangetravelactivityontheother.Atthesametimethecontentoftouristmaterialsshouldbeattractiveappealtothetourist.Generallyspeakingtorealizeitsattrac

12、tivefunctiontouristmaterialsshouldbeofaestheticmemablevalue.Thesethreefunctionsarecloselyrelatedallcontributetotheultimatepurposeoftouristmaterials.2.3acteristicsoftourismtranslationAccdingtoChenGangtheChinesetouristmate

13、rialshavefiveacteristicsasfollow:(1)Theyinvolveabundantvocabularyavarietyofknowledgebecausetourismtouchesontheeconomypoliticbusinesseducationentertainmentacademicreligionethnicityetc.(2)Theycontainalargeamountofculturalk

14、nowledge.Rangingfromreligiontophilosophyfromgardenarchitecturestoethniccustomfromhisticalallusionstoancienttalesfrompoemstocoupletsalmostallaspectsofourlifeareincluded.(3)Usingflowerypoeticwdstodescribethescenerywhichgiv

15、esafuzzybeautifulimage.(4)Theyareusedtocreateaneasyhumbrightatmospheremakingitselffullofappetencereadability.(5)Theyfocusonthefunctions(infmativeattractivevocative)(2004:311).Inaccdancewithaboveacteristicsaddingthecultur

16、aldifferencesbetweenChineseWestern.TheEnglishtranslationofChinesetouristmaterialsistakingshapeofitsownacteristics.Firstofalltranslatedtouristmaterialsshouldbewritteninaninfmaltone“whichendowsreaderswithaneasycomftableexp

17、erience.”(CaoWengang2007:2)Secondtouristmaterialstranslatingshouldbetargetreaderiented.Duringthetranslationprocessthecrosscultureawarenessisthecrucialpoint.Therefethetranslatmusttaketheculturaldifferencesintoaccount.Targ

18、etreadersaretherecept.Onlytheycanacceptcanthetranslatedtouristmaterialsbecalledsuccessful.Translatedtextmustbethesamewiththefunctionofsourcetextconfmtotheusageoftargetlanguageachievethegoal(communicatewiththetargetreader

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