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1、廣告是閱讀理解題??嫉囊环N題材。廣告英語與普通英語存在許多差異, 廣告具有鮮明的目的性, 即說服顧客進行購買, 這種目的性決定了其語言的特色和風格, 使其獨立于其他文體。 廣告的題材包括旅游廣告、招聘廣告、生活指南、通知告示、使用規(guī)則、注意事項、商品說明等。廣告的語言特點是人名、地名、專有名詞多;生詞多;縮略詞、獨詞句、祈使句、省略句多;詞匯較生僻, 語言不規(guī)范, 結構不完整。廣告內容一般包括:主題名稱、生產(chǎn)(舉辦)單位、優(yōu)點、時間分
2、配,價格及聯(lián)系方式等。另外廣告中會有很多首字母大寫的專有名詞出現(xiàn),如公司名,單位名,人名,大學名,地名,活動名等,理解即可,不認識也不必驚慌。解題方法根據(jù)廣告類閱讀材料的特點,運用“題干定位法”解題,用“補全成分法”和“聯(lián)想推測法”來解讀廣告內容會得到事半功倍的效果。,The Hotel Portixol,a hotel that oozes(滲透) style and has thoughtful extras in Palma,Ma
3、jorca.LocationIn the bay of Portixol,a 30minute walk or 10minute cycle east of the old town,overlooking Portixol port.CharacterThe square white building,with its blue shutters(百葉窗) and dark wooden balconi
4、es,stands out as you approach Portixol.Inside as well as out,Hotel Portixol oozes style - wicker(柳條) sofas in a shade deck.Thoughtful extras include free bicycle hire and telescopes in each room.,RoomsThirteen of the 26
5、 rooms have balconies,overlooking the sea.All have large showers and kingsize beds.Our corner room had double glass doors on two sides which created a muchneeded breeze.FoodBreakfast is a feast,with a huge
6、selection of fresh fruit,yogurts,cereals,meats,cheeses and breads.The lunch and dinner menus mix traditional Mediterranean food with eastern and European classics.Why Palma?Parts of Majorca have a certain reputation,bu
7、t calm,sweet Palma is a far shout from the island's busy and sometimes tacky(俗氣的) beach resorts so popular with hen and buck parties.,The Majorcan capital is also one of the easiest shortbreak destinations in E
8、urope.The old town is a 10minute taxi ride from Palma airport,while the tangled(亂蓬蓬的)streets inside the old city wall combine the best restaurants,shopping and culture Majorca has to offer.While very hot in summer
9、,temperatures remain pleasant during the rest of the year.Getting there EasyJet flies to Palma from most airports in the UK,from £29.99 one way.A taxi from Palma airport to the city centre costs about £8; or you can ca
10、tch a bus which costs a few euros.,1.If you'd like to buy what you like,you had better go to________.A.the old city of Majorca B.Palma beach resortsC.the city centre of Majorca D.the east of the old town2.
11、How much will be spent if a family of three goes to the city centre of Palma for a roundtrip?A.Over £114. B.Less than £228.C.More than £180. D.Only £76.,3.The
12、 passage is mainly written to those________.A.want to travel to Majorcan capitalB.enjoy traveling out freelyC.will stay in a hotel in PalmaD.like to go shopping in the city centre of Majorca4.What's the best tit
13、le of this passage?A.Hotel Portixol,Palma,Majorca B.City Portixol,Palma,MajorcaC.The transport in Majorca D.The view in Palma,【語篇解讀】 這是一篇應用文。文章主要是介紹Portixol,Palma,Majorca酒店以及為其做的廣告。1.A 細節(jié)理解題。由文章倒數(shù)第二部分可知,Majorca老城區(qū)
14、有最好的餐館,購物和文化場所。故選A。2. B 數(shù)字計算題。由文章最后一段可知,一個人單程旅行所需交通費為£37.99,那么三口之家應支付大約114英鎊。由此可知,一個來回需要大約228英鎊。故選B。3. C 推理判斷題。根據(jù)文章前后內容推測,這里主要介紹了Majorca的Palma市里的酒店Portixol,因此本文主要針對將要在Palma住酒店的人而寫的。故選C。,4.A 主旨大意題。文中主要講述的是Portixol,Palma
15、,Majorca酒店?!倦y句分析】[原文] The lunch and dinner menus mix traditional Mediterranean food with eastern and European classics.[譯文] 晚餐和中餐菜單夾雜著地中海美食,是歐洲的東方美食的經(jīng)典之合。[分析] with eastern and European classics介詞短語作定語。,本小節(jié)結束請按ESC鍵返回
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