國內中小航運企業(yè)經營現(xiàn)狀和未來發(fā)展策略分析.pdf

1、復旦大學碩士學位論文國內中小航運企業(yè)經營現(xiàn)狀和未來發(fā)展策略分析姓名：施悅勤申請學位級別：碩士專業(yè)：工商管理指導教師：朱道立20021030AbstractWiththegradualestablishmentofSocialistmarketingsystemandthequickeningpaceintheconstructionoftheinternationalcommunicationcenterinShanghai，theco

2、mpetitioninShanghaimarinemarkethasbecomemoreandmoreintenseandthecarrierfaceunprecedentedpressureCurrentlythemainproblemisthatthemeansofcompetitionisrathermonotonous，whichresultinillcompetitionsituationTherearetweasonsfor

3、thissituationOneisthewildexpansionofthetransportationsupply，anotheristheshipoWner’sirrationalconceptinmanagement，Concernedwithsuchsituations。tentativeplanshavebeensetforth，includingshipownerdisciplinethemselves，analysist

4、hemarketinareasonableway，dealwithwelltherelationbetweencompetitionandcooperation，makeuseoftheexperiencefromabroadandbuildupselfdisciplineorganizationSO曩stoenhancetheabilityinthecompetitionThepapergiveacOnsiderableaccount

5、ofhowthecarriersadapttooffshoreline’Scharactersandsatisfythecustomer’SindividualdemandsThisthesisrepresentsaprospectfortheopportunityandchallengethatwillgoWiththedevelopmentofChineseshippingbusinessafterChina’Saccessiont

6、otheWTOThereisaninchdepthanalysisofthedeficiencythedomestiesmallandmediumsizedshippingenterprisebearwhencompetingwithforeignenterprisesofthesametradeAfterdeepprobeintothedevelopmenttacticsoftheChineseregionalcarrierandon

7、thepremisethattheshippingmainlineshoulddevelopfurtherintoalargeandflouringbusiness，thisthesisisaimedspecificallyatexpandingthebusinessboundariesgraduallytransformingtheunitarymarinetransportintothemultipurposelogisticsan

8、dpositivelyseekingvaluableaddedserviceAsasortofspecialindustry，thedevelopmentofmarineindustryneedsagreatsupportfromthemunicipalgovemmentItisveryimportantforthegovernmenttoguidetheenterprisetomarchtothecorrectdirection。Ke