營銷人員培訓(xùn)手冊

1、培訓(xùn)管理資料大全《商務(wù)智庫》整理培訓(xùn)管理資料大全《商務(wù)智庫》整理1目錄課程結(jié)構(gòu)............................................................................................................................................3課程目標(biāo)....................................

2、........................................................................................................5課程主題...............................................................................................................

3、...........................65專題1給予賞識............................................................................................................................751.1什么正在改變？................................................

4、............................................751.2逃避給予賞識的............................................................................................751.3關(guān)鍵行動...............................................................

5、.........................................851.3.1識別給予賞識的場合..........................................................................851.3.2您應(yīng)該加強哪些行為？......................................................................95

6、1.3.3具體地描述此行為............................................................................1051.3.4說明此行為的貢獻(xiàn)............................................................................1051.4跟進(jìn)活動.............................

7、.........................................................................1051.5如何賞識他人..............................................................................................1151.6如何接受他人賞識...........................

8、...........................................................1251.7計劃問題......................................................................................................1351.8領(lǐng)悟與行動......................................

9、............................................................135專題2積極聆聽..........................................................................................................................1452.1有什么改變？................

10、..............................................................................1452.2聆聽失敗的原因..........................................................................................1452.3關(guān)鍵行動.............................

11、.........................................................................1552.3.1聆聽他人說話....................................................................................1552.3.2提出問題.....................................

12、.......................................................1652.3.3修正主題歧義....................................................................................1652.4練習(xí)...........................................................

13、...................................................1752.4.1循環(huán)練習(xí)............................................................................................1752.4.2指導(dǎo)清單.....................................................

14、.......................................1852.4.3練習(xí)觀察表(組長用).........................................................................2052.4.4跟進(jìn)活動..............................................................................

15、..............2152.5聽你的伙伴說話..........................................................................................2152.5.1技巧練習(xí)觀察表................................................................................2252.5.2

16、領(lǐng)悟與行動........................................................................................225專題3有效溝通.....................................................................................................................

17、.....2453.1前序..............................................................................................................2453.2溝通的定義......................................................................................

18、............2453.3溝通的技巧..................................................................................................2553.4語言溝通.........................................................................................

19、.............2553.5非語言溝通..................................................................................................275專題4解決問題........................................................................................

20、..................................2854.1領(lǐng)導(dǎo)的職能..................................................................................................2854.2有待注意的情況................................................................

21、..........................2954.3關(guān)鍵行動......................................................................................................2954.3.1描述問題......................................................................

22、......................305培訓(xùn)管理資料大全《商務(wù)智庫》整理培訓(xùn)管理資料大全《商務(wù)智庫》整理3課程結(jié)構(gòu)課程結(jié)構(gòu)課程目標(biāo)課程主題專題專題1給予賞識給予賞識1.3關(guān)鍵行動1.3.1識別給予賞識的場合1.3.2您應(yīng)該加強哪些行為？1.3.3具體地描述此行為1.3.4說明此行為的貢獻(xiàn)專題專題2積極聆聽積極聆聽2.3關(guān)鍵行動2.3.1聆聽他人說話2.3.2提出問題2.3.3修正主題歧義專題專題3有效溝通有效溝通專題專題4解決