企業(yè)文化培訓(xùn)手冊(cè)

1、3隴南市煙草專賣局（公司）隴南市煙草專賣局（公司）企業(yè)文化培訓(xùn)手冊(cè)北京捷盟管理咨詢有限公司2017年12月甘肅隴南1目錄第一部分第一部分企業(yè)文化基本理論企業(yè)文化基本理論..................................................................................................................3第一章第一章企業(yè)文化概述企業(yè)文化概述...

2、.................................................................................................................................................3一、關(guān)于文化一、關(guān)于文化..............................................................

3、....................................................................................................3二、關(guān)于企業(yè)文化二、關(guān)于企業(yè)文化.......................................................................................................

4、...................................................5三、中國(guó)優(yōu)秀企業(yè)文化案例三、中國(guó)優(yōu)秀企業(yè)文化案例........................................................................................................................................1515第二章第

5、二章企業(yè)文化基本理論企業(yè)文化基本理論..........................................................................................................................................2424一、企業(yè)理念......................................................

6、....................................................................................24二、行為規(guī)范................................................................................................................................

7、..........26三、視覺形象..........................................................................................................................................28第二部分第二部分煙草行業(yè)文化煙草行業(yè)文化..........................................

8、..............................................................................3232第一章第一章煙草行業(yè)文化框架體系煙草行業(yè)文化框架體系................................................................................................................

9、..................3232一、煙草行業(yè)共同價(jià)值觀......................................................................................................................32二、煙草行業(yè)使命...........................................................

10、.......................................................................33三、煙草行業(yè)愿景..................................................................................................................................33四、煙草行業(yè)精

11、神..................................................................................................................................35五、煙草行業(yè)行為信條.............................................................................

12、.............................................37六、煙草行業(yè)行為準(zhǔn)則..........................................................................................................................37第二章第二章中國(guó)煙草視覺識(shí)別中國(guó)煙草視覺識(shí)別.................

13、.........................................................................................................................3939中國(guó)煙草標(biāo)識(shí).........................................................................................

14、.................................................39第三部分第三部分隴南煙草企業(yè)文化隴南煙草企業(yè)文化................................................................................................................4040第一章第一章隴南煙草的隴南煙草的“隴道隴道”文化文化...

15、...........................................................................................................................4040一、“隴道”之源.....................................................................................

16、...............................................40二、“隴道”之意....................................................................................................................................40第三章第三章隴南煙草企業(yè)文化體系隴南煙草企業(yè)文化體系...

17、.............................................................................................................................4343一、核心理念.....................................................................................

18、.....................................................43二、應(yīng)用理念..........................................................................................................................................47三、員工行為規(guī)范...........

19、.......................................................................................................................56第四部分第四部分隴南煙草企業(yè)文化建設(shè)隴南煙草企業(yè)文化建設(shè).......................................................................

20、...............................6060第一章第一章企業(yè)文化的創(chuàng)建企業(yè)文化的創(chuàng)建..............................................................................................................................................6060一、制定企業(yè)文化建設(shè)規(guī)劃.......

21、...........................................................................................................60二、進(jìn)行企業(yè)文化建設(shè)前期準(zhǔn)備.................................................................................................

22、.........61三、進(jìn)行企業(yè)文化系統(tǒng)調(diào)研評(píng)估..........................................................................................................61四、建立企業(yè)文化體系.............................................................................

23、.............................................61第二章第二章企業(yè)文化的宣傳導(dǎo)入企業(yè)文化的宣傳導(dǎo)入......................................................................................................................................6262一、企業(yè)文化的傳播..

24、............................................................................................................................62二、營(yíng)造良好的文化環(huán)境...................................................................................

25、...................................62三、企業(yè)理念的視覺化表現(xiàn)..................................................................................................................63四、文化與制度銜接..............................................