基于核心競爭力的企業(yè)價值鏈整合研究.pdf

1、武漢理工大學碩士學位論文基于核心競爭力的企業(yè)價值鏈整合研究姓名：楊淑芬申請學位級別：碩士專業(yè)：管理科學與工程指導教師：晏敬東20091101Abstract111emainfeatureofthemarketeconomyiscompetition，andonetosurviveandgrowbusinessesinthemarketmusthavethenecessarycompetitiveedgeWimtheincreasedle

2、velofintensecompetition，thecruelmarketrequirestheenterpriseswithmorepowerfulviabilityToachievesustainabledevelopment，theenterprisemustestablishthecorecompetitivenesswhichotherenterprisesareunabletoimitate，andmaintainitsc

3、ompetitiveedgeManycompaniesstarttoreexaminethepc()reelementofcorporatestrategicadvantage，suchastheoperatingmechanism，businessprocessesandorganizationalstructureandSOon，whilethevaluechainintegrationCancreatecompetitiveadv

4、antagefromanewperspectiveFromtheviewofcultivatingandenhancingthecorecompetitiveness，thispaperpointsouttheimportanceofvaluechainintegrationitca!lbringbusinessesdifferentiationadvantages，costadvantagesandeconomiesofscalead

5、vantages，theimplementationofvaluechainintegrationisaneffectivewaytobuildandenhancethecorecompetitivenessoftheenterprisesThenthispaperpresentstheconceptofvaluechainintegration：identifythecorecompetitiveadvantagesthroughth

6、einternalvaluechainanalysis，integratetheexternalvaluechainbasedonthecoreaspectswithcompetitiveadvantageIdentifyingtheenterprise’Scorecompetitiveadvantages，namelyevaluatingtheenterprisevaluechain，istoexploreaspectswithadv

7、antagesinthevaluechainInthisprocess，thepaperintroducesthecustomervaluetheoryandestablishesthecustomervaluedrivenenterprisevaluechainthentocustomervalueasanevaluationcriteriaweestablishenterprisevaluechainindexsystem，andu

8、sefuzzycomprehensiveevaluationmethodtoconductsystematicevaluationofenterprisevalueThroughthefurtherprocessingontheevaluationresults，wetaket、7l，oindicatorscustomervalueandcustomervaluecreationefficiencyoftheabsolutevaluec

9、harinlinktoidentify也eenterprisesvaluech出aspectswithcorecompetitiveadvantage，andgetalltheenterprisevaluechainlinks’strengthsequencelistingofthecompetitiveadvantageBasedontheaboveevaluationresultsobtained，matching州也valuech