2023年全國(guó)碩士研究生考試考研英語一試題真題(含答案詳解+作文范文)_第1頁
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1、本資料由廣州自考網(wǎng)收集整理,更多自考資料請(qǐng)登錄www.gzzk.cc下載再長(zhǎng)的路,一步步也能走完,再短的路,不邁開雙腳也無法到達(dá)。再長(zhǎng)的路,一步步也能走完,再短的路,不邁開雙腳也無法到達(dá)。第1頁(共3838頁)商務(wù)英語閱讀商務(wù)英語閱讀試卷試卷(課程代碼(課程代碼54395439)I.I.TranslateTranslatethethefollowingfollowingwdswdsexpressions.expressions.A.A.

2、TranslateTranslatethethefollowingfollowingintointoChinese.Chinese.1.1.C.P.I.(consumerpriceindex)2.2.monopoly3.3.parvalue4.IPO(initialpublicoffering)5.5.financialinstitution6.6.incomefunds7.7.GNP(grossnationalproduct)8.8.

3、productionline9.C.I.F.(costinsurancefreight)1010.boardofdirects11.11.registeredcapital12.12.F.OB13.13.circulatingfund1414.CleanBill15.15.publicrelations16.16.redchips17.17.bankaccount18.18.governmentbond19.19.GDP(grossdo

4、mesticproduct)20.20.billofexchange21.21.premium22.22.commission23.23.durablegoods2424.savingsbond25.25.stockexchange26.26.mutualfund27.27.marketshare28.28.productmix29.29.LettersofCredit(LC)30.30.incomestatement31.31.ret

5、ailer32.32.stockmarket33.33.tangibleproduct3434.productline35.35.currentassets36.36.installment37.37.Hshares38.38.inventy3939.commonshares4040.preferenceshares41.41.asset42.42.bearerbond43.43.stockcertificate44.44.promis

6、synote45.45.policyholder46.46.insurancepolicy47.47.dleman48.48.publicity49.49.massselling50.50.targetreturnB.B.TranslateTranslatethethefollowingfollowingintointoEnglish.English.5151.信用證52.52.營(yíng)銷組合53.53.風(fēng)險(xiǎn)資本54.54.普通股55.55.

7、索賠56.56.資產(chǎn)57.57.直銷58.58.保險(xiǎn)單59.59.促銷60.60.購買力61.61.有限責(zé)任公司62.62.預(yù)算63.63.固定資產(chǎn)64.64.證券交易所65.65.匯率66.66.物流67.67.傭金68.68.折舊69.69.客戶服務(wù)70.70.紅利71.71.面值72.72.市場(chǎng)細(xì)分73.73.流動(dòng)資產(chǎn)74.74.公共關(guān)系75.75.凈收入76.76.合同77.77.優(yōu)先股78.78.人壽保險(xiǎn)79.79.債券80.

8、80.有限責(zé)任8181.保險(xiǎn)82.82.凈資產(chǎn)83.83.退貨84.84.集裝箱85.85.匯票86.86.期初存貨87.87.股東88.88.離岸價(jià)89.89.電匯90.90.債券持有者91.91.電話銷售92.92.壟斷93.93.定價(jià)94.94.盈虧平衡點(diǎn)95.95.購買力96.96.投資經(jīng)紀(jì)人97.97.營(yíng)銷組合98.98.利率99.99.收入保險(xiǎn)100.100.保險(xiǎn)費(fèi)II.II.ChooseChoosethethebestbe

9、stansweranswertotofillfillininthetheblanks.blanks.1.1.Thebuyingofproductsonwhichwehavebeenpresolethroughadvertisingiscalled______.A.rationalbuyingB.emotionalbuyingC.reflexbuyingD.impulsebuying2.2.WhichofthefollowingisNOT

10、NOTacommonfmofpaymentinfeignbusinesstransactionsA.ChequeB.CashC.BanktransferD.Asightbill3.3.Acleanbillis______.A.aspotlessbill本資料由廣州自考網(wǎng)收集整理,更多自考資料請(qǐng)登錄www.gzzk.cc下載再長(zhǎng)的路,一步步也能走完,再短的路,不邁開雙腳也無法到達(dá)。再長(zhǎng)的路,一步步也能走完,再短的路,不邁開雙腳也無法到達(dá)。

11、第3頁(共3838頁)B.Anitemofvaluegiventotheotherparty.C.Moneyinexchangeofgoods.D.Carefulthinkingbefesigningacontract.19.19.WhichofthefollowingisNOTNOTtrueA.Packagingmeansmethantheboxeswrappingsothermaterialsthatgoroundthephysic

12、alproduct.B.Packagingcanchangethequalityofaproduct.C.Packagingcanchangeaproductinthemindsofconsumers.D.Packagingcanhelptoopenlargermarkets.20.20.Tobeawisecustomerwemustevaluate______choosetobuywhatis______.A.thepricethec

13、heapestB.theproductqualityoftopqualityC.thetotalproductofferofthebestvaluetousD.theaftersaleserviceprovidedwiththebestaftersaleservice21.21.Themostmajfunctionofmoneyis______.A.asteofvalueB.theunitofaccountC.themediumofex

14、changeD.astardofdeferredpayment22.22.______pointstotheadvantagesoftheadvertiser’sproductovercompetingproducts.A、PrimarydemadvertisingB、ComparativeadvertisingC]DirectactionadvertisingD、Institutionaladvertising23.23.Whenap

15、ersoninsuressomethingthewrittenagreementbetweentheinsurertheinsurediscalled_______.A.insurancepolicyB.claimC.liabilityD.autoinsurance24.24.A_______isbackedonlybytheinsurer’spromisetopaywhentheinterestprincipalaredue.A、be

16、arerbondB、debenturebondC、mtgagebondD、cpatebond25.25._______isstockwithfirstclaimonthecpation’searningsassetsaftertheclaimsofbondholders.A、PreferredstockB、StockexchangeC、CommonstockD、Stockcertificates26.26.Infeigntrade___

17、_____isthefastestmethodofsendingmoneyabroad.A.sightbillB.internationalmoneydersC.billofexchangeD.telegraphedtransfer27.27._______isNOTNOTconsideredasanactionthatcouldhurtcompetitionconsumers.A.PricefixingB.Deceptiveprici

18、ngC.ResalepricemaintenanceD.Settingtargetreturn28.28.Marketerscancommunicatewithlargenumbersofpotentialcustomersatthesametimeby_____.A.personalsellingB.directsellingC.masssellingD.sendingleaflets29.29.Adishonedbillis____

19、________.A、onethatisnotaccompaniedbyshippingdocuments.B、onethatisnotpaidontheduedate.C、onethatmustbepaidatsight.D、onethatcannotbecancelled.30.30.Wecangetinfmationaboutacompany’sassetsliabilitiesfrom_______.A、aninsurancep

20、olicyB、anincomestatementC、abalancesheetD、abillofexchange31.31.______promotestheuseofaparticularbramongcompetingproducts.A.ComparativeadvertisingB.BradvertisingC.PrimarydemadvertisingD.Institutionaladvertising32.32.______

21、willpayapersonmoneywhenhesheisunabletowk.A.IncomeinsuranceB.HealthcareinsuranceC.AutoinsuranceD.Lifeinsurance33.33.Iftheapplesinafruitstelookverylusciousyoubuyadozenwhichactuallyisoutofyourexpectationwecansaythisactionis

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