北京中央商務區(qū)(CBD)物業(yè)建設項目開發(fā)戰(zhàn)略研究.pdf

1、對外經(jīng)濟貿(mào)易大學碩士學位論文北京中央商務區(qū)（CBD）物業(yè)建設項目開發(fā)戰(zhàn)略研究姓名：姚鴻健申請學位級別：碩士專業(yè)：工商管理指導教師：馬春光2001.4.1Abstracthispaperfocuset011astrategicstudyontheprojectdevelopmentinti、Beiilll業(yè)CentralBu；inessDistrict(CBDfoi’short)，basedupontheWandongPlazaProie

2、ctIocatedwithinthecentralpartofBellingCBDasa^caefi)rillustrationOurp(seInthispaper’，theauthor‘conductsasystematicexploratoryresearchorlthL、prtiectdevelopmenttrategiesfiomtheperspectivesofanalysis，selection，an‘tmlplementa

3、tionof；trategiesusingstrategictheoriesandmethodsOner”，iroiunentalinfluencesandresourcesWiththemethodofSWOT(StrengthsWeakness，OpportunitiesandThl‘eats1analysis，theauthorconstructsdifferentc(radiitonalscenariosarmWO!‘ksOUt

4、strategicplansbycombiningthelandhostenterprise’Sstrength：；andtheenvironmentalopportunitiesPi‘iinal’Yevaluationofthestrategicplansisperformedinciudingthetestsosuitability，feasibilitymdacceptabilityFurthermore，adetaileddis

5、cussionregardingmanagementmdlesourceconfigurationintheimplementationDr‘cesJsofstrategicplaiSisprovidedinthispapertogetherwithrelevantsuggestionstothepJ‘oiectdevelopmenfstrategicmanagementItisexpectedthatthisstrategicstud

6、ywillbenefittheenteipriseinvolvedniheWandongPlazaProjectinenhancingitscorecompetitivenessandinnltuntainingitscomDetitIVeadvantageMoreoveritishopedthatthisstudyliacilitatesenterDliseswishingtoparticipateintheconstructiona