英波公司基于ISDN業(yè)務(wù)的市場機會選擇及營銷策略.pdf

1、復(fù)旦大學碩士學位論文英波公司基于ISDN業(yè)務(wù)的市場機會選擇及營銷策略姓名：黃澤楷申請學位級別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：陸雄文2000.11.13AbStractTherapiddevelopmentofelectroniccomlnunicationhasacceleratedthestepsofthechangefromtraditionalitemstodigitalcommunicatioqAsamethodofcu

2、t—intechnologyofInternet，ISDNCallmakefullusetileexistedresourceofcoppercablesandprovidethecheapbutsatisfiedservieeofincrenlentrelatedtOdigitalcommunicationHeldthemajorpartofsharesbyShenzhenTelecommunicationBureau，InbornC

3、ompany，aprofessionalhi—techcompany，provideserviceofconsultingandterminalproductsofsystemintegrationandsuchlikeincrementserviceinthefieldofdigitaltelecommunicationInthisessay，onthebasisoftheanalysisofmarketopportunityofIS

4、DNbUSiness，theauthorofferedamarketingstrategyforterminalproducts，cutinequipmentanddatacommunicationproductsrelatedtoISDN，therebyprobeintotheadaptability，powerofcompetitionandthemeansofmarke!inginsmall—middlesizecompanyun

5、derthenew：circumstancesInthefirstchapter，theauthorintroducedthebackgroundandhistoryofInbornCompany，especiallydiscussedthefailureexperienceintheresearchanddevelopmentanditemsofrealestateandeducesomeissuessuchashowtoselect

6、theopportunitiesinthemarket，redesignanddevelopcorebusinessandestablishthepreponderanceofcompetitionInthesecondchapter，theauthorgaveaexhaustedanalysisaboutthecllangingcourseoftelecommunicationmarketfroilltraditionalteleph

7、onebusinesstodatabusiness，throughthecomparisonandanalysisol、Internetcutintechnology，elaboratedthehistory，characteristicandprospectiveofISDNandterminalproductmarketInthethirdchapter，tileauthoranalyzedtheobjectmarketof1SDN