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1、TheRecdIndustry:GoingAlternativePlasticBeachreleasedinearlyMarchbyDamonAlbarn’svirtualbGillaziswhatusedtobequaintlycalledanalbum.Thesedaysthoughthesongsarejustthebeginning.Withtherecdedmusicindustryravagedbypiracyunablet

2、okeeppacewithdigitaldeliveryGillazisshowingawayfward.PlasticBeach–whichdebutedatNo.2ontheU.S.U.K.tssoldover200000copiesinthefirstweekalone–isasmuchamultimediaexperienceasitisarecd.Buyersaregivenaspecialcodethattheycanuse

3、toaccesscomputergamesmangastylevideosliveaudiostreamedontheGillazwebsite.Theb’slabeldebtladenEMIissoconvincedthatAlbarnfanswillwanttoaccessalloftheextrasitisallowingpeopletolistentothealbumffreeontheGuardiannewspaper’swe

4、bsite.EMI’sstrategyreflectsboththeweaknessesofthemusicbusinessaswellasthepossibilitiesfanewfuture.Thecrisisintheindustryiswellknown:althoughsalesofsongsviaiTunesotherdigitalmediaincreasedby10%to15%intheU.S.lastyearthatwa

5、sn’tenoughtooffsetthe20%falloffinCDsaleswhichstillaccountfaboutthreequartersofthemarket.Globallyrecdedmusicsalesplummetedfrom$26.5billionin2000tojust$17billionin2009accdingtothelatestsetoffiguresavailablefromtheInternati

6、onalFederationofthePhonographicIndustry(IFPI)theantiquesoundingindustrybody.closetofinalizingadealwiththecablecompanyVirginMediaonanewservicethatwouldallowconsumersinBritaintolistentodownloadasmuchmusicastheywantfafixedf

7、eeofabout$12amonth.WhiletheaverageiTunesuserdownloadsabout$35wthofsongsamonthsaysWellsthenewservicewouldbeprofitableifalargeenoughnumberofnotsoseriousmusicfanssignedup.InBritainfexampletheaverageadultbuysonlytwotothreeal

8、bumsayear–spendingfarlessthanthe$142ayearasubscribertotheVirginMediaservicewouldpay.Universal’sproblemthoughispersuadingitsrivalstofollowitsthinking.Theotherthreeleadingrecdcompanies–SonyMusicWarnerMusicEMI–areskeptical.

9、TheywrythatsocalledMister50satermusedintheindustryinBritaintodescribethe3040somethingmenwhospend￡50buyingnewmusicontheweekend–wouldbetheonlypeoplewhowouldsignup.Thatwouldmeanreducedrevenuespercustomeroverall.Nevertheless

10、insidersexpectthosethreecompaniestoeventuallygiveinthoughtheyarelikelytosetlimitsonthenumberofsongsthatcanbedownloaded.Tobesurethemomentumbehindtheallyoucanlistensubionmodelisgrowing.SpotifyanewmusicservicefoundedinSwede

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