西南鐵路客運(yùn)市場(chǎng)需求分析及產(chǎn)品營(yíng)銷對(duì)策研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文西南鐵路客運(yùn)市場(chǎng)需求分析及產(chǎn)品營(yíng)銷對(duì)策研究姓名：肖建明申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：交通運(yùn)輸指導(dǎo)教師：熊天文2002.5.1西南交通大學(xué)碩士研究生學(xué)位論文第Ⅱ頁(yè)AbstractIthasachievedoommonrecognitionthatwidelyapplicationsofmarketingorganizationinrailwaytransportationovcrscascarlgreatlyimprov

2、etheeconomicbenefit11lcbasicconceptinmarketingistosegmentationthemarketintodifferentsubmarketsaccordingtovariousdemandsTherebyt11eyCandevelopmultipleproductsthroughcorrespondinglymarketcombinationtomeettheneedsofthebuyer

3、W1lilc，infacttheshortofresourcesforcestheenterprisestochoosepartofthesegmentedmarketHence，itisveryimportantforUStomakeagoodestimationoneachsegmentedmarketandmarketpositioningLaystressonitscompetitiveadvantage，andadoptase

4、riescontrollablemarketingstrategy，CanweachievethemaximumconsumervalueandeconomicbenefitItgoeswithoutsayingthattakingmarketingconcepts，asOUrguidingprincipleisveryhelpfulinrailwaypassengertransportationAdoptmarketsegmentat

5、ion，marketpositioning，andmarketcombinationinanglicizingthecurrentsituationofpassengertransportationinSouthwestChinatake，itstechnologiceconomiccharacteristicandthei℃$ouroesoftheformofrailwaypassengertransportationintocons

6、iderationindevelopingandsellingnewproducts，wecancreatethebestmarketvalueandeconomicefficiencyInaccordaneewithbasictheoriesoftransportationsystemandmodemmarketing。tlmthesistakesthemeansofnatrketingsegmentationandbalanceof

7、supplyanddistribution，mgke$athomughanalysisoninfluentialfactorsofpassengertransportation，requirement，structure，transportationnetetcDealingwiththerequirementsandsuppliesofpassengertransportationmarketofSouthwestChinatheth

8、esistriestoadvanseaROWmarketcountermoveincludingtheoveralls訂ategy，productdevelopment’branddesign，sale’Sorganizations，onthebasisofpresentsituationofleavingtime，passengermobility，averagedistance，geographicalpositionandpass