中國冶金建設(shè)施工企業(yè)市場(chǎng)營銷新策略.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文中國冶金建設(shè)施工企業(yè)市場(chǎng)營銷新策略姓名：徐永鋒申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：孫一民20040513502BO25105徐永鋒中國冶金建設(shè)施工企業(yè)市場(chǎng)營銷新策略AbstractThetextismainlydividedintothreeparts.Thesubjectis:analyzeanddiscussthebusinessstrategyandsalespromotionforChina

2、metallurgicalconstructionenterprisebyuseofthetheoryknowledgelearningfromEMBAinFudanuniversityandtheexperienceovertenyearsinconstructionsalesandmanagementofmetallurgicalconstructionworkaswellasthereferenceofmanysalestheor

3、ybookcombiningwiththepracticebringsforwardthenewstrategyfortheChinesemetallurgicalconstructionenterpriseattheneweconomiceraandsalesmistakestobeavoided.Thefirstpart:Openingoutthedevelopmenttrendofmarketcompetitionfortheme

4、tallurgicalconstructionenterpriseandevolutionhistoryoftheenterprisesthroughtheanalysisoftheeconomiccircumstanceandsocialsurroundingsfacedtothemetallurgicalconstructionenterprisesimplyanalyzethecompetitionsituationbetween

5、thetradesbyuseofPorterFivePowercompetitionmodeclarifytheideaandaimofstudyingofsalesstrategyfortheChinesemetallurgicalconstructionenterprise.Thesecondpart:Discussingmainlythepositiveinfluenceandexistingproblemsofthecurren

6、tsalesmethodthroughtheanalysisofthenormalsaleschannelmainsalesandpromotionstrategyinthemarketeconomiccompetitionforthemetallurgicalconstructionenterprisebyuseofsomecases.Thethirdpart:Putforwardsuggestionforthehomesearchi

7、ngfortheaimingmarketinfacingtotheglobalandabroadmarketpositioningeconomicanalysisofsalesopportunityoftheseveralyearslaterforthechallengethroughtheChinesemetallurgicalconstructionbringforwardbravelythenewstrategyofentecon

8、omicconditionandthemistakestobeavoidedattheoperlearningtheoryknowledge.erprisesalesunderthenewationintheinstructionoftheKeyWords:MCCGroupMetallurgicalConstructionGeneralContractForConstructionTumkeyProjectSalesSalesStrat