cap6unit9booth

1、Chapter 6 Hiring a standUnit 9 Exhibition Booth Building,Talking about the booth sizeEnquiring about booth priceChoosing booth locationBargaining for booth rentals,Types of booth,展棚（展位）北美式展棚半島型展位平排展位展臺單獨(dú)設(shè)計的展臺骨

2、架展臺（框架）標(biāo)準(zhǔn)展臺光地展位,BoothNorth American boothPeninsula boothIn-line boothStandIndividual designed standShell standPackage standRaw space,視譯2-1,在會議期間還有空展位嗎？我們還有幾個空余展位，但是離入口非常遠(yuǎn)。那沒關(guān)系。請問一個標(biāo)準(zhǔn)展位的費(fèi)用是多少？每個標(biāo)準(zhǔn)展位是1，8

3、00美元。,Is there still any stand available for the exhibition during the congress?We do have several stands left but quite far away from the entrance.That is not important. How much do you charge for the package stand?

4、The package stands cost $1800 per unit.,視譯2-2,你能給我打個折嗎？對于靠里面的展位，我們可以打九折。你能再降點(diǎn)價格嗎？我可以增加一點(diǎn)地方，但是不能再降價了。請問我的展位在哪里？這是會場布置圖。我們現(xiàn)在的位置是服務(wù)臺，您的展位在這里。,Can you make a cut rate for me?We may give a 10% discount for the i

5、nner stands.Can you lower the price for the inner booth?I can increase the size of the spot, but I can’t cut down the price.Could you tell me where I can find my booth?Here’s a map of the exhibition hall, and her

6、e we are at the service desk. Here is your booth.,Dialogue 1 P212,客戶對我們新產(chǎn)品反響非常強(qiáng)烈。Customers’ response to our new products is strong.但是我們?nèi)匀恍枰锩纼r廉的產(chǎn)品來滿足客戶需求。But we still need inexpensive quality products to meet our cus

7、tomers’ needs.Iphone 4S具有新功能，但價格又合理。Iphone 4S got extra functions at a reasonable price.您何不移就A25展位親自看看呢？Why don’t you drop by booth A25 and see for yourself?,Dialogue 2 P212,Iphone無疑具有強(qiáng)大潛力。Iphone definitely has gr

8、eat potential. 但是想要正式進(jìn)入市場前，價格必須下調(diào)。But the prices must be brought down before it really cuts into the market.對此觀點(diǎn)我相當(dāng)贊同.I certainly agree with you on that.我擔(dān)心屆時三星可能會搶走我們的客戶。I’m afraid then Sumsung will take away o

9、ur customers.,Reviewing 4-1,在會議期間還有空展位嗎？我們還有幾個空余展位，但是離入口非常遠(yuǎn)。那沒關(guān)系。請問一個標(biāo)準(zhǔn)展位的費(fèi)用是多少？每個標(biāo)準(zhǔn)展位是1，800美元。,Re 4-2,你能給我打個折嗎？對于靠里面的展位，我們可以打九折。你能再降點(diǎn)價格嗎？我可以增加一點(diǎn)地方，但是不能再降價了。請問我的展位在哪里？這是會場布置圖。我們現(xiàn)在的位置是服務(wù)臺，您的展位在這里。,Re 4-3,客

10、戶對我們新產(chǎn)品反響非常強(qiáng)烈。但是我們?nèi)匀恍枰锩纼r廉的產(chǎn)品來滿足客戶需求。Iphone 4S具有新功能，但價格又合理。您何不移就A25展位親自看看呢？,Re 4-4,Iphone無疑具有強(qiáng)大潛力。但是想要正式進(jìn)入市場前，價格必須下調(diào)。對此觀點(diǎn)我相當(dāng)贊同.我擔(dān)心屆時三星可能會搶走我們的客戶。,Unit 9,Exhibition Booth Building,視譯fr dialogue P57,5-1去年你們的工作給

11、我們的客戶留下了很深刻的印象，因此今年我們希望與你們再度合作。What you did for us last year impressed our customers so much that we’d like to cooperate with you again this year.,5-2您是想要再次在這里舉辦個貿(mào)易展覽嗎？,Do you mean to have a trade show here again?,5-3我

12、們希望展位看起來很吸引人。,We want our booth to look attractive.,5-4半島形展位很容易吸引人眼球，并且會喚起參觀者對美麗的大海和海灘的聯(lián)想。,A peninsula booth captures visitor’s attention easily and reminds visitors of the beautiful sea and beach.,5-5淡藍(lán)色的背景，深綠色的字，這一切都體現(xiàn)

13、了我們公司產(chǎn)品的特征。,Light blue background, with dark green wording – all embody the characteristics of our company’s products.,Reviewing…,去年你們的工作給我們的客戶留下了很深刻的印象，因此今年我們希望與你們再度合作。您是想要再次在這里舉辦個貿(mào)易展覽嗎？我們希望展位看起來很吸引人。半島形展位很容易吸引人眼球

14、，并且會喚起參觀者對美麗的大海和海灘的聯(lián)想。淡藍(lán)色的背景，深綠色的字，這一切都體現(xiàn)了我們公司產(chǎn)品的特征。,,Text – Instant Appeal to Visitors,除了……之外 展覽場地 為……提供 專業(yè)人員 外聘搭建商 一條龍服務(wù),in addition to doing sth. exhibition siteprovide sb. with sth.professional staffemplo

15、y outside decoratorsall-in-one service,7-1會展中心除了提供展覽場地外，同時還應(yīng)該提供專業(yè)人員，或外聘搭建商，為參展商提供展臺設(shè)計和搭建的一條龍服務(wù)。,In addition to providing an exhibition site, the C&E Center should supply professional staff, or employ outside decor

16、ators to provide exhibitors with an all-in-one booth design and construction service.,7-2 即使一個完美的設(shè)計方案，在搭建過程中仍然有可能需要作出局部和臨時的修改。,即使設(shè)計方案 局部的臨時的 修改在搭建過程中,even thougha… designPartialtemporary modificationsduring t

17、he construction,Even though it is a perfect design, partial and temporary modifications are still possible during the construction.,7-3 搭建的工期越短越好，通常的國際慣例是一至三天。(should be),搭建的工期 根據(jù)…… 國際慣例,the construction period

18、according to sth. international usual practice,The construction period should be as short as possible, usually from one to three days, according to international usual practice.,7-4 展位的設(shè)計方案 變化多端，因此要根據(jù) [展位的形狀、展品展出的方式

19、、每個展位的裝飾要求，以及搭建展臺所需要的材質(zhì)]，采用不同的設(shè)計風(fēng)格。,設(shè)計方案 變化多端 設(shè)計風(fēng)格 根據(jù)……被采用 ……展出的方式裝飾要求 搭建……所需材料,the design of varies design methodsare applied (according to…)the ways sth. are displayedthe decoration requirements t

20、he material used in booth construction,The design of exhibition booth varies, so different design methods are applied according to the shapes of the booth, the ways exhibits are displayed, the decorations requirement

21、s for each individual booth and the materials [used in booth construction].,7-5 展位的裝飾包括____的運(yùn)用。,The decoration of the booths involves the use of ___.燈光Lighting 色彩Colors文字Letters or characters圖案Patterns,7

22、-6 在9㎡這樣小的空間里，參展商可以____.,接待客戶與之洽談業(yè)務(wù)從新客戶那里贏得訂單,Welcomes his or her clients Talks business with them Wins a lot of orders from the new clients,Within a small space of about 9㎡ , the exhibitor _______.,7-7 每個展位要安

23、排/要備有____。,一定的桌椅展品說明書和照片合同訂單展品樣本,One table and some chairs An exhibitor prospectus and pictures Order forms Samples of exhibits,In each booth, _____ should be arranged/ available.,Reviewing…,會展中心除了提供展覽場地外，同時還

24、應(yīng)該提供專業(yè)人員，或外聘搭建商，為參展商提供展臺設(shè)計和搭建的一條龍服務(wù)。即使一個完美的設(shè)計方案，在搭建過程中仍然有可能需要作出局部和臨時的修改。展位的設(shè)計方案變化多端，因此要根據(jù)展位的形狀、展品展出的方式、每個展位的裝飾要求，以及搭建展臺所需要的材質(zhì)，采用不同的設(shè)計風(fēng)格。,搭建的工期越短越好，通常的國際慣例是一至三天。展位的裝飾包括展位的燈光、色彩、文字、圖案的運(yùn)用。在一個約9平方米的空間中，參展商可以接待客戶，與之洽談