青島港建設北方國際航運中心戰(zhàn)略及其實施對策.pdf

1、中國海洋大學碩士學位論文青島港建設北方國際航運中心戰(zhàn)略及其實施對策姓名：劉學輝申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：王淼20041219StrategyofBuidingOingdaoHarborintoNorthernInternationaIShiPPingCenterandtheSoIutionsSummaryInviewoftheever—growingtrendofglobalizationandtheever—stren

2、gtheningroleofharbors，thepresentarticlefirstmakescleartheconceptofinternationalshippingcenterandthenoffersananaiysisofthestrategicsignificanceofbuiIdingQingdaoHarborintothenortherninternationalshippingcenterandalsoananal

3、ysisofOingdaoHarbor’sexternalconditionssuchasmacroenvironmentandindustrialenvironmentasweilasinternalfactorssuchasresourcesandcapabilitiesbasedonanin～depthstudyofbasicfactsofQingdaoHarborTheauthorfurtherpointsouttheexter

4、nalopportunitiesforantithreatsagainstthedevelopmentofQingdaoHarbor，usingEFEmatrixandIFEmatrixasanalysist001Asolutionofgrowthstrategyisproposedwiththeaidof‘S1j|／OTmatrixAstrategicgoalofbuildingQirtgdaoHarborintothenorther

5、ninternationalshippingcenteristhusbroughtforwardafteranoverallanalysiscombinedwithactualsituatiunofQingdaoHarbor，togetherwithanintensivestudyofstrategicallyimportantorganizationdesign，marketexploration，capitaloperation，p

6、ersonneltrainingandimagebuilding，etcAtthemeanwhile，inordertosecurethesmoothimDlementationofeachstrategicmeasure，solutionsareprovided，identifyingthestrategicallyimportantmeasuresandlayoutofimplementationaswellasthesafegua