生態(tài)旅游景區(qū)質(zhì)量管理研究.pdf

1、福建農(nóng)林大學(xué)碩士學(xué)位論文生態(tài)旅游景區(qū)質(zhì)量管理研究姓名：李欠強(qiáng)申請學(xué)位級別：碩士專業(yè)：林業(yè)經(jīng)濟(jì)管理指導(dǎo)教師：陳秋華20060401壟壅查竺查蘭堡主絲查蘭查莖堂墨墾墮蘭蘭蘭竺塞AbstractUnderthecompetitivemechanismof“NaturalSelection”inMarketEconomyqualitycompetitionisgettingmoreandmorestrongerqualitygraduallyb

2、ecomestheenterprisethelifeline，managersbegintoattachimportancetoqualitymanagement，theacademicfieldalsounceasinglypayattentiontothequalitymanagementtheoryandthepracticeThecomprehensiveandinvisibleoftourismproductsdecideth

3、eirabstractnessandcomplexitytherefore，thetourismqualitymanagementisamoresynthesisandcomplicatedworkAtpresent，theQualityManagementtheorymostlyconcentratesontheHotelandTravelAgency‘smanagement，buttheattentionwhichgivesrega

4、rdingEcotoudsmAttractionarefessThispapertakesEcotourismAttractionqualitymanagementasresearchobject，onthebasisofextensivelyreadingtherelevantliteratures。usessystematicapproach、comparativeanalysisetcThispaperdefinestheseco

5、ncEptions：EcotourismandEcotourismAttraction、quailtyandtourismquality、EcotourismAttraction’squalityandqualitymanagement；Proposesfourtheoreticalfundamentals：TotalQualityManagementTheory、”CustomerOriented”ServicesMarketingT

6、heory、TourismScenicspOt’SServicesOperationalSystematicTheory、theTheoryofSustainableDevelopmentintourismThepaper’scentralpartistheEcotourismAttractionQualityManagementSystemwhichwasconstructedfromfouraspects：organizationa

7、lpreparation、qualityplanandcontrol、qualit／assurance、qualityassessmentandimprovementInthefirstpartofthequalitymanagementsystem——organizationalpreparation：establishesqualitymanagementorganizationalstructureandquailtytraini

8、ngmechanism；inthesecondpart，qualityplancontainsdrawingqualitypolicy、thequalityrequirementofEcotourismproductandstandardsofqualityofservice，establishingqualitydocument；quailtycontrolhasFeed—forwardControl、CriticalControlP

9、oint、Realtimeinformationcontrol、buildingSecurityPreWamingsystem、strengtheningtoudsts’behaviormanagementThethirdpartintroducestheIntegratedManagementSystemofQualityandEnvironmentofISO、EcotourismaccreditationsystemThefourt

10、hpartofsystemconstructstheclassificationstandardofvisitors’satisfactionevaluationitems，thenadoptsthecorrespondingimprovingmeasuresFinallythispaperstudiesacaseofFuzhouNationalForestPark，analysisitsSituationandproblem，then