論我國(guó)營(yíng)銷渠道中的控制與反控制.pdf

1、飛807867首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文論文題目：論我國(guó)營(yíng)銷渠道中的控制與反控制院、系：壘些蟹理專業(yè)：全些筻堡作者：竇玉驗(yàn)指導(dǎo)教師：遏塞建勘熬撞完成日期：：三雯雯五生三旦OontroIinthemarketingchanneIandcontroIinsteadAbstractThemarketingchannelmeansthatacertaingoodsorthelaborservicearefromproducers(manufa

2、cturer)，obtainthegoodsororganizationsand／orindividualsofownershipoflaborservicewhenshiftingtoconsumer(user)Here，thesubjectofthemarketingcontrolandcontrolinsteadonlyindicatedproducerandtradecompaniesTheirfinalpurposeofcon

3、trollingmarketingchannelispursuingtheeconomicbenefitsmaximizinghowevertheyareinitiativeorforcedThemainVariablesthataffectthedegreeofmarketingchannelcontrollingandcontrollinginsteadaremarketingchannelgovernance，marketingc

4、hannelpower，marketingchannelcommunicationandmarketingchanneltrustAndtheyarenamedcontrolfoundationsinthisthesisThemembersinthemarketinschannelcanimprovetheircontrolonmarketingchannelbyinvestingtheaforesaidfourcontrolfound

5、atiOIlSinthe10ngtermFurthermore，theimprovementofcontrolamongthemarketingchannelmembersisfavorabletopromotingthemarketingchannelmemberstocooperateAndthisishelpfultoimprovetheperformanceofthemarketingchannelBasedontheknowl

6、edgeofmarketingandeconomicsofthetransactioncost，thearticlehaveexp]ainedindetailthatinfluencesthefunctionprincipleandinterreactionofseveralmainvariablesofthechannelcontr01Inaddition，thearticlehavealsosetupmarketingchannel

7、andcontrolleditwiththesimpleconceptualmodelthatiscontrolledinstead，producerandtradecompanyisitmakeanalysisandsummarizewithbehaviorphenomenonthatcontrolinsteadtocontroltoofourcountrymarketingchannel，announceIstate—runtose

8、llchannelsubjectcontrolwithcontrolliogreasonningandcurrentsituationingofrelationinstead，helpmetobestate—runtosellproducerofchannelcanisitgethistoryisitexamineoneselfcloselyintodaythesespecifichistoricalstagetocomewithtra