泗陽紡織服裝業(yè)“十一五”發(fā)展戰(zhàn)略研究.pdf

1、南京航空航天大學(xué)碩士學(xué)位論文泗陽紡織服裝業(yè)“十一五”發(fā)展戰(zhàn)略研究姓名：李承玲申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：曹錕生20060301泗陽紡織服裝業(yè)“十一五”發(fā)展戰(zhàn)略研究 II ABSTRACT The textile industry is the tradition pillar industry of the Siyang County, and also is the predominant industry of the

2、 Siyang County. Our country’s textile industry has met with the main chance for development since the integration of the whole world’s economy has speeding up and the textile exportation quota had been canceled. But the

3、textile industry will encounter more intense competition. How to hold the opportunity and avoid the threats, is a very important issue to the Siyang County’s textile industry. This article applied the theory of strategi

4、c management and industrial economics and so on, and used many analytical methods. First, in order to get the information about the Siyang County’s textile industry, the author investigated the Siyang County’s textile in

5、dustry on the spot and searched many data. Second, the author discovered the strengths and weaknesses of the Siyang County’s textile industry through analyzing the internal environment. At the same time, the author found

6、 out the opportunities and threats that the Siyang County’s textile industry have to faced through analyzing the external environment. Afterwards the author evaluated the internal factors and external factors by Internal

7、 Factor Evaluation Matrix (IFE) and External Factor Evaluation Matrix (EFE). Third, the author made the development strategy of the Siyang Country’s textile industry during the eleventh “five-year” by using the SWOT anal

8、ytic method. And predicted the development target of the Siyang County’s textile industry by using the gray systematic theory model (model of GM (1, 1)). Fourthly, in order to achieve the strategic target, the author mad

9、e out the corresponding countermeasure research. This research is an important part of the “Eleventh Five year planning of the Siyang County’s national economy and social development”. Its intention is offering reference

10、 for the governor decision-making. This research has already passed the Siyang county government's appraisal, and has obtained the highly praise. It also has certain reference meanings to the development of the texti