寧波紡織印染行業(yè)發(fā)展軌跡及發(fā)展策略研究.pdf

1、 寧波紡織印染行業(yè)發(fā)展軌跡 及發(fā)展策略研究 THE ANALYSIS OF DEVELOPMENT AND STRATEGY OF TEXTILE DYEING & PRINTING INDUSTRY OF NINGBO REGION 學(xué) 校：上海交通大學(xué) 學(xué) 院：管理學(xué)院 專 業(yè)：工商管理（MBA） 作 者：劉進(jìn)國(guó) 導(dǎo) 師：陳琦偉 學(xué) 號(hào)：1031

2、209412 班 級(jí)：M0312095 答辯日期：2007 年 6 月 10 日 THE ANALYSIS OF DEVELOPMENT AND STRATEGY OF TEXTILE DYEING & PRINTING INDUSTRY OF NINGBO REGION ABSTRACT This thesis introduced the development and present situation of the

3、 textile dyeing and printing industry of Ningbo region, as well as that of the situation in China. Then the types of the industry in Ningbo region were analyzed. The importance to Zhejiang province of the industry in thi

4、s region was also characterized, including the area distributing analysis，and the importance of textile dyeing and printing in the whole textile and clothing industry was also analyzed. Main outer influence factors were

5、listed and the opportunity and threat were marked by outer environment scanning；Main inner influence factors were listed and the strength and weakness were marked by inner environment scanning. Different development str

6、ategies were developed by analyzing the whole situation the industry faced. This thesis also analyzed the Ningbo Veken Group and Ningbo Shenzhou International Group as representational case. Finally, the corresponding co