營銷力生命周期管理研究.pdf

1、武漢理工大學(xué)碩士學(xué)位論文營銷力生命周期管理研究姓名：陸余華申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：程艷霞20061201AbstractThelifecycleofmarketingforcepassesthroughinthemarketingforcemanagementThemainmanagementactivitiesofmarketingforcereflectindifferentstagesoflifecycleofm

2、arketingforceneresearchonlifecyclemanagementofmarketingforceisadvantageousforenterprisestograspandcontrolmarketingforcemanagementfromthewholeprocessesTherefore，ithasimportanttheoryvalueandpracticalsignificancetoenterpris

3、es’marketingmanagementTheresearchpurposeisconductingtheoryandpracticalresearchonlifecyclemanagementofmarketingforcefromanewangle，SOastoenrichmarketingforcemanagementtheorynethesiselaboratesthebackgroundspurposesandsignif

4、icanceoftheresearchoflifecyclemanagementofmarketingforceundercurrentmarketenvironmentemphaticallyanalyzespresentdomesticandforeignresearchsituationsoflifecyclemanagementofmarketingforceandfinallyexpoundsitsresearchcontes

5、tsandresearchmethodsRelatedtheories0nlifecycleofmarketingforceresearcharethefoundationoflifecycleofmarketingforceresearchThisthesisemphaticallyelaboratestheconcept，connotationandinferiorforcesofmarketingforce，lifecycleth

6、eoryenterpriseresourcestheoryandenterprisecompetitivenesspowertheoryPracticallybasedontwotheorypointsofresourceandcompetitionthisthesisredefinestheconccptofmarketingforceanditsconnotationandonthisbasis，elaboratessixbasic

7、forcesproductforce，p酊ceforce，channelforce，salesforce，cultureforceandexecutionforceTheoryresearchonlifecycleofmarketingforceisthecoIecontentFirstlyutilizingresearchmodeloflifecyclethethesisclearlydefinesthemeaningoflifecy

8、cleofmarketingforceandrelativelyanalyzesitwimenrporatelifecycleandproductlifecycleInthisfoundationthelifecycleofmarketingforceisdividedintofourstagesformingstagegrowthstagematurestageandwinterstageThethesisproposessystem

9、managementtheoryoflifecycleofmarketingforceforthefirsttime，andthenseparatelyelaboratesitsthreeconstitutionsubsystem—recognitionsystemdynamicsystemandimmunesystemTherecognitionsystemoflifecycleofmarketingforceestablishese

10、xtensivemarketingforceindexrecognitionmodelThedynamicsystemoflifecycleofmarketingforceiscomposesofinnovationsystemofmarketingforceandmarketingabilitysystemAndtheimmunesystemoflifecycleofmarketingforceiscomposesofthreesub