民族手機(jī)企業(yè)的市場(chǎng)競(jìng)爭(zhēng)力提升的對(duì)策研究.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文民族手機(jī)企業(yè)的市場(chǎng)競(jìng)爭(zhēng)力提升的對(duì)策研究姓名：袁華彬申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：劉子安20061101ABSTRACTCurrentMobilePhonemanufacturecapacityofChinaalreadyreachmorethan1／3oftheworld’S，anditisgoingtoteach60％incoming4years。SoChinaMobilePhone

2、industryplaysveryimportantroleinworldwide。InChina，thereisbigcompetitionbetweenLocalmanufactureandinternationalmanufacture。In2003，marketshareoflocalphonemanufacturewasquicklyincreasedto55％fromO％in1998butitagainreducedto30

3、％in2005。SalesrevenueofMobilephoneholds12％ofChinaITindustryinChina，MobilephonebecomeoneofmostimportantindustryinChina。SoitisnecessarytOanalyzelocalmadephonestatusandtOstudythestrategytoimprovelocalphonecompetitionability。

4、Withmy7yearsexperienceinMobilephonesolutionproviderMotorola／Freescale，1willintroduceLocalmanufacturedevelopmentexperienceinmobilephoneandanalyzestrategyofmajorphoneplayerinChina，then1willanalyzetheSWOToflocalmanufactures

5、。FinallyIbringoutthestrategyoflocalmanufacturestoimprovecompetitionabilitybasedon8areas，includingTechnology，managementaUmty，productdifferentia，aftersalesservice，Overseamarket，cooperationandreorganizationbetweencompanies。