構(gòu)建汽車售后配件定價體系研究.pdf

1、 構(gòu)建汽車售后配件定價體系研究 THE RESEARCH OF ESTABLISHING PRICING SYSTEM FOR SEDAN AFTERSALES PARTS 學 校： 上海交通大學 學 院： 安泰經(jīng)濟與管理學院 專 業(yè)： 會計碩士（MPAcc） 作 者： 劉慶華 導 師： 宣國良 教授 學 號： 1051202132 班 級： Z0512032 答辯日期： 2007 年 6 月 10 日 THE RE

2、SEARCH OF ESTABLISHING PRICING SYSTEM FOR SEDAN AFTERSALES PARTS ABSTRACT “Pricing is the moment of truth—all of marketing comes to focus in the pricing decision.” “Written by Raymond Corey at the Harvard Business Scho

3、ol” This thesis analyzed why it is necessary for sedan industry to establish a pricing system, and how to establish such an efficient pricing system which solves the conflict between enterprise profit and parts competiti

4、on. It can be divided into several sections as below: current domestic sedan market introduction; international mature market experience; major pricing theory and methods and how to adopt in enterprise. KEY WORDS: Sedan