ZL物業(yè)服務(wù)公司戰(zhàn)略選擇及其實(shí)施策略研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文ZL物業(yè)服務(wù)公司戰(zhàn)略選擇及其實(shí)施策略研究姓名：王子峰申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：胡蓓20090401華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 IIAbstract The advanced property management services can not only improve people's quality of life

2、, construct a harmonious society and improve the image of the city, and can also solve the employment problem and ensure social stability. Some domestic famous real estate development enterprises have paid great attentio

3、n to the property management services quality as the sales promotion tool and the approach for brand loyalty. But this industry started very late in our country, and there is an imbalance among the region development, th

4、e degree of market is not high, the enterprise scale are intermingled. So it is particularly important to conduct the strategic research on the property management service industry. This thesis firstly investigated the f

5、oreign and domestic relevant theory about the enterprise strategy and analyzed the property management industry by describing the present situation, development course and development trend of the property management ind

6、ustry, as well as the existing problems. Then, it introduced the development experience of ZL enterprise, and analyzed the business opportunities and threats in the environment as well as the strength and weakness of the

7、 enterprise. It was proved from the strategic perspective that the growth strategy model would be the inevitable choice of company ZL. Moreover, the company had also established strategic objective system of “carefulness

8、 improves quality, professional create ascension, honesty molded brand, sustainable lead to harmonious“. Finally, it also established the supporting tactic from four aspects of marketing strategy, human resources managem

9、ent mechanism, brand development strategy and competition & cooperation strategy to ensure the implementation of overall strategy. This study aims to provide decision-making reference for the development of ZL Compan