福建省風(fēng)能發(fā)電企業(yè)的商務(wù)模式創(chuàng)新研究.pdf

1、廈門大學(xué)碩士學(xué)位論文福建省風(fēng)能發(fā)電企業(yè)的商務(wù)模式創(chuàng)新研究姓名：胡學(xué)慶申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：翁君奕20090401AbstractFujianProvincehasashortageinconventionalenergysuchascoal，oilandnaturalgas，whilethewindresourcesrankfirstinthecountryThedevelopmentandutilizationof

2、windenergystartedinFujianProvinceearlymanywindfarmshadbeenputintooperationsinceeightiesofthelastcenturyHoweverthewindpowerdevelopmentinFujianProvincehassloweddownthepaceinthepastfewyearsAsof2008，thereareonlysevenwindpowe

3、rplantsinFujianProvince，thetotalinstalledcapacityis230，000kilowatts，accountingforonly2％ofthenationalandranking12thintheprovincialanddistrictboardinchinaThemainpurposeofthispaperistofindoutwhat’Stherealprobleminthedevelop

4、mentofwindpowerinFujianprovinceandhowtosolveitAtthebeginningofthispapertheauthoranalyzesthecurrentsituationandtriestomakeoutthewrongdirectionofthedevelopmentofwindpowerinFujianprovinceThentheanalysiscomestothecurrentbusi

5、nessenvironmentofwindpowerbytakingintoaccounttheplatformenvironment，thecustomerenvironmentandtheroofenvironment，theauthorpointouttherealproblemexistinginthedevelopmentofwindpowerFinallytheauthorUSesprofessorWeng’Sbusines

6、smodelinnovationtheorytoanalyzethenewbusinessmodelofwindpowerandgetsafinalconclusion：thedevelopmentofwindpowerinFujianprovinceshouldtake竹integratedifferentkindsofresources，toprovidestableandreliable，pricereasonablegreenp

7、ower”asthevaluepropositionsupportthevaluewith”tapthepotentialcustomers，enhancethemanagementcapacityestablishthetechnologystrategicalliances“，andlookformorevaluemaintenance(suchasmarketresearcheducationandtrainingindustry

8、alliances，solvingtheemployment，etc)inthecoreinterfaceandassociatedinterfaceMeanwhiletheauthorbelievesthata‘‘sharingofvalue’(sharingtheinterestandassumingtheresponsibilityintheindustry)isnecessarytokeepthedevelopmentofwin