服裝廣告策略摘要翻譯

1、<p>　　服裝廣告策略不僅僅是一個單方面的信息傳遞過程,而且是一個情感互動的說服過程。因此心理因素在其中占據(jù)著主導(dǎo)地位,對心理因素把握的好壞直接影響著一個廣告的成功與否。</p><p>　　本論文首先探討了服裝廣告策略的重要性。在充分分析服裝廣告的基本功能和心理特點(diǎn),以及影響服裝廣告策略選擇的心理因素的基礎(chǔ)上,討論服裝廣告媒體的價值效度,針對媒體之間心理特性的差異,總結(jié)出影響服裝廣告策略選擇的因素及

2、實施策略組合戰(zhàn)略的優(yōu)勢和方法。</p><p>　　本文的研究方法是以國內(nèi)已有的相關(guān)研究成果為基礎(chǔ)，從分析消費(fèi)者心理與服裝廣告策略之間的關(guān)系入手，運(yùn)用文獻(xiàn)研究法，案例分析法，比較研究法等方法探討在消費(fèi)者心理影響下的服裝廣告策略新模式。本文重點(diǎn)探討了消費(fèi)者心理、文化和說服心理對服裝廣告的重要性,針對我國服裝廣告現(xiàn)狀,提出我國服裝廣告的發(fā)展必須要重視對消費(fèi)者心理和目標(biāo)市場的文化的研究,合理利用資源,學(xué)習(xí)先進(jìn)經(jīng)驗,才能

3、融入國際服裝廣告文化中。</p><p>　　A Strategy of clothing advertisements is not only a one-dimension process for information delivery,but also an emotional interaction during which consumers would be attracted.Therefore,

4、 one of the most imperative factors are psychological factors, which may affect an advertisement critically.</p><p>　　First,this paper is going to discuss the importance of advertisement strategies.Next,the

5、effectiveness and value of advertising media for clothing would be discussed based on a careful analysis of the basic functions and psychological features for clothing advertisement, as well as the psychological factors

6、 that play a decisive role in choosing advertisement strategies. Based on the study of psychological differences between various media,factors that affect the choice for clothing advertisemen</p><p>　　Based

7、on relevant research achievements in China ,this paper apply literature research method ,case-analysis method and comparative research method as well as some other methods to explore the new model of clothing’s advertise

8、ment strategies which are affected by consumers mentality.This paper mainly talk about the importance of consumers mentality ,culture and psychological persuasion in designing clothing advertisement.Based on analysis of