電子商務(wù)英語(yǔ)專(zhuān)業(yè)外文資料翻譯--電子商務(wù)戰(zhàn)略

1、<p>　　附件1：外文資料翻譯譯文</p><p><b>　　電子商務(wù)戰(zhàn)略</b></p><p>　　電子商務(wù)戰(zhàn)略也許有益于發(fā)展組織在倡議一項(xiàng)電子商務(wù)活動(dòng)實(shí)施之前考慮很多問(wèn)題，其中涉及到該組織的任務(wù)，發(fā)展目標(biāo)和組織結(jié)構(gòu)。涉及的主要問(wèn)題包括：</p><p>　　資源擴(kuò)張 - 主要目標(biāo)是通過(guò)網(wǎng)上銷(xiāo)售商品和提供服務(wù)產(chǎn)生的收入以抵銷(xiāo)營(yíng)

2、運(yùn)成本嗎？如果是這樣，組織期望或希望生成的收入是多少？這些戰(zhàn)略問(wèn)題將允許該組織把多少資金用于電子商務(wù)活動(dòng)。如果該組織是以一個(gè)接近電子商務(wù)為主要手段不僅包括生產(chǎn)商品的總費(fèi)用、服務(wù)成本和宣傳開(kāi)發(fā)新產(chǎn)品，而且希望擴(kuò)大其收入基礎(chǔ)，以支持其他項(xiàng)目的花費(fèi)，那么它可能需要建立一個(gè)電子商務(wù)平臺(tái)和制定策略以吸引顧客。該組織可能把運(yùn)用電子商務(wù)活動(dòng)作為資源的一種擴(kuò)張，并使用經(jīng)營(yíng)策略和完整的營(yíng)銷(xiāo)手段。這導(dǎo)致了一個(gè)問(wèn)題，該組織是否適應(yīng)這種發(fā)展方式，并符合其慈善組

3、織的地位的問(wèn)題。將把電子商務(wù)活動(dòng)置于扭曲的免稅地位的發(fā)展組織嗎？該組織在與法律沖突的情況下承擔(dān)責(zé)任嗎？如果他們出售的出版物和其他意味著“傳統(tǒng)”的產(chǎn)品那么大多數(shù)開(kāi)發(fā)組織已經(jīng)面臨的這些問(wèn)題。 </p><p>　　資本成本 - 是指該組織愿意把多少資金用于電子商務(wù)活動(dòng)？電子商務(wù)平臺(tái)可以是高價(jià)，這取決于復(fù)雜的程度。一個(gè)發(fā)展組織開(kāi)展電子商務(wù)活動(dòng)應(yīng)考慮是否要承擔(dān)比預(yù)期的要高的費(fèi)用和預(yù)期銷(xiāo)售水平可能的成本回收。這項(xiàng)活動(dòng)收到來(lái)

4、自捐助機(jī)構(gòu)或合作伙伴組織的財(cái)政援助的可能是什么？發(fā)展組織根據(jù)其財(cái)政能力追求電子商務(wù)活動(dòng)的多種選擇可能決定他們的網(wǎng)上銷(xiāo)售活動(dòng)。這些選項(xiàng)可以分為1）技術(shù)的硬件和2）網(wǎng)站設(shè)計(jì)和維護(hù)。該組織將根據(jù)其組織的規(guī)模和計(jì)算需求決定是否要投資建立自己的內(nèi)部服務(wù)器，或者尋找一個(gè)第三方愿意在其服務(wù)器托管網(wǎng)站。是把第三方作為組織發(fā)展的重點(diǎn)，還是把它作為私有公司/ ISP嗎？關(guān)于設(shè)計(jì)和電子商務(wù)網(wǎng)站的維護(hù)，是組織聘請(qǐng)內(nèi)部的技術(shù)人員來(lái)處理設(shè)計(jì)，開(kāi)發(fā)和維護(hù)，還是聘用比

5、較劃算的外部人處理這些任務(wù)呢？開(kāi)發(fā)一個(gè)電子商務(wù)網(wǎng)站產(chǎn)生的高水平的收入將響應(yīng)商界的電子商務(wù)平臺(tái)上的變化。開(kāi)發(fā)組織可能要考慮使用信用卡安全加密軟件進(jìn)行付款，某種程度上的成本的增長(zhǎng)還受益于增加顧客在事務(wù)處理過(guò)程中建立的信心。該網(wǎng)站設(shè)置醒目,希望吸引客戶(hù)，可能增加更高級(jí)別的圖形和設(shè)計(jì)網(wǎng)站開(kāi)發(fā)成本嗎？淘金的合作伙伴目前沒(méi)有承擔(dān)上述所有資金成本，但可能有一天當(dāng)他們</p><p>　　市場(chǎng)營(yíng)銷(xiāo) - 從上面討論中可以明顯看出，

6、一個(gè)良好的營(yíng)銷(xiāo)策略，是形成經(jīng)營(yíng)戰(zhàn)略的基礎(chǔ)，電子商務(wù)網(wǎng)站為了能夠吸引顧客，并確保穩(wěn)定的銷(xiāo)售格局。發(fā)展組織通常不需要雇傭資本密集的營(yíng)銷(xiāo)方案，以便有一個(gè)成功的市場(chǎng)營(yíng)銷(xiāo)活動(dòng)。營(yíng)銷(xiāo)策略可分為兩大類(lèi)：1）網(wǎng)上市場(chǎng)和2）離線(xiàn)市場(chǎng)。</p><p>　　網(wǎng)上客戶(hù)的購(gòu)買(mǎi)模式 - 新產(chǎn)品的更新可能會(huì)影響客戶(hù)所購(gòu)買(mǎi)的物品數(shù)量和回訪客戶(hù)數(shù)量的頻率。為了鼓勵(lì)客戶(hù)一次購(gòu)買(mǎi)多個(gè)產(chǎn)品，重要的是要提供的多種產(chǎn)品品種?；氐綘I(yíng)銷(xiāo)策略，開(kāi)發(fā)企業(yè)可以考慮

7、組織更新他們的電子商務(wù)網(wǎng)站計(jì)劃，定期上添加新產(chǎn)品和促銷(xiāo)活動(dòng)。這樣，以前的客戶(hù)會(huì)看到新產(chǎn)品發(fā)售，并可能會(huì)吸引購(gòu)買(mǎi)第二或第三次。</p><p>　　發(fā)展電子商務(wù)策略，可以讓開(kāi)發(fā)組織自主地去倡導(dǎo)并理解他們所要實(shí)現(xiàn)什么和如何實(shí)現(xiàn)它。這樣可以鼓勵(lì)他們?nèi)ニ伎既绾挝凉撛诳蛻?hù)到現(xiàn)場(chǎng)以及如何讓顧客再次光顧的戰(zhàn)略。為了電子商務(wù)活動(dòng)取得成功，是否產(chǎn)生的收入抵消生產(chǎn)成本或者增加整體收入以彌補(bǔ)運(yùn)營(yíng)成本，發(fā)展組織常常使用業(yè)務(wù)戰(zhàn)略，以更有

8、效地實(shí)現(xiàn)其總體目標(biāo)。 </p><p><b>　　附件2：外文原文</b></p><p>　　The e-commerce strategy</p><p>　　It may be useful for development organizations to consider the many issues involved before

9、 embarking on an e-commerce initiative, in relation to the organization's mandate, development goals, and organizational structure. The primary issues involved would include: </p><p>　　Resource Expansion

10、 -- Is the main goal of selling goods and services online the generation of revenue to offset operational costs? If so, how much revenue does the organization expect/wish to generate? These strategic questions will allow

11、 the organization to assess how much funding will go toward e-commerce activities. If the organization is approaching e-commerce as a means of covering not only the costs of producing the goods and services and dissemina

12、ting development-focused products, but wis</p><p>　　Capital Costs -- How much funding is the organization willing to put into e-commerce activities? E-commerce platforms can be high priced, depending on the

13、level of sophistication. A development organization undertaking e-commerce activities should consider whether it wants to incur higher costs, with the possibility of cost recovery from an expected higher level of sales.

14、What are the possibilities of receiving financial assistance from donor agencies or partner organizations for this activity? </p><p>　　Marketing -- As evident from the discussion above, a good marketing stra

15、tegy forms the basis of the operational strategy, in order to attract customers to the e-commerce site and ensure a steady pattern of sales. Development organizations often need not employ capital-intensive marketing pro

16、grams in order to have a successful marketing campaign. The marketing strategy can be divided into two main categories: 1) online markets and 2) offline markets. </p><p>　　Purchasing Patterns of Online Custo

17、mers -- The frequency of updating new products can impact the number of items purchased by customers and the number of returning customers. In order to encourage customers to purchase more than one item at a time, it is

18、important to offer a (wide) variety of products. Returning to the marketing strategies, development organizations can offer sales promotions mentioned above. This can increase the per-customer volume of sales, increasing

19、 overall revenue. Develop</p><p>　　Developing an e-commerce strategy can allow development organizations to approach this initiative with an understanding of what they want to achieve and how to achieve it.

20、This can encourage strategic thinking of how to attract potential customers to the site and how to keep them returning. In order for e-commerce initiatives to be successful, whether generating revenue to offset productio