2268.高校學(xué)生手機(jī)移動(dòng)學(xué)習(xí)行為意向影響因素研究

1、高校學(xué)生手機(jī)移動(dòng)學(xué)習(xí)行為意向影響因素研究RESEARCH0NINFLUENCEFACTORSOFCOLLEGESTUDENTS’BEHAVIORINTENTIONOFMOBILEPHONELEARNING作者：郭然然Author：GuoRanran指導(dǎo)教師：夏洪文SupervisedbyProfessor：XiaHongwen學(xué)科專業(yè)：教育技術(shù)學(xué)Major：InstructionalTechnology浙江師范大學(xué)教師教育學(xué)院Colle

2、geofTeacherEducationofZhejiangNormalUniversity二零一五年五月一夸一丑，平丑月May2015RESEARCHONINFLUENCER～CTORSOFCOLLEGESTUDENTS’BEHAVlORINTENTl0NOFMOBILEPHONELEARNINGAbstractPopularizationofsmartmobilephoneintheuniversityreducetheflowra

3、tesandthepriceofmobilephonemobile，optimizationofoperatinginterfaceandhumancomputerinteractionandSOon，whichurgesthemobilephonelearningpotentialdailyhighlightsUnderstandingtheinfluencingfactorsofthebehavioralintentionofuni

4、versitystudents’mobileleamingisthepreconditionandfoundationofthemobilephonelearningsmoothlyInordertofurtherimprovethebehavioralintentionofuniversitystudents’mobileleaming，popularizetheapplicationofmobilelearning，thisrese

5、archexplorestheinfluencefactorsofcollegestudents’behavioralintentionofmobilephonelearningTheresearchthroughcombingtheliteratureathomeandabroad，theexpertconsultation，havingnonstructuralinterviewwithpartofuniversitystudent

6、s，basedoninheritingthecorevariablesontheTAMmodel，constructingthecollegestudents’learninginmobilephonemodelbehaviorintentioninfluencefactors，selectingfouruniversitiesconductedaquestionnairesurvey，usingthestatisticalpackag

7、eforsocialscience，andstructuralequationmodelanalysissoftware，analyzingthedataof406effectivequestionnaires，thentestthemodelandhypothesesThemainconclusionsareasfollows：(1)Thisstudyconstructedthemodelaftercorrectionwiththea

8、ctualdataofthebasicadaptation，collegestudents’perceptionofmobilelearningforeaseofuseandperceivedusefulnessisstillthekeyfactortestrictthebehaviorintention(2)Perceivedselfefficacy，networkqualityindividualinnovativeness，sub

9、jectivenormandimmersionexperienceareimportantfactorsaffectingthestudents’mobilelearning(3)Perceivedselfefficacybyperceivedeaseofuseandperceivedusefulnessindirectlyinfluencethebehaviorintention，thequalityofthenetworkbythe