10738.中文社會(huì)化問(wèn)答社區(qū)的發(fā)展策略研究——以“知乎”社區(qū)為例

1、學(xué)位論文獨(dú)創(chuàng)性聲明本人鄭重聲明：所提交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作和取得的研究成果。本論文中除引文外，所有實(shí)驗(yàn)、數(shù)據(jù)和有關(guān)材料均是真實(shí)的。本論文中除引文和致謝的內(nèi)容外，不包含其他人或其它機(jī)構(gòu)已經(jīng)發(fā)表或撰寫(xiě)過(guò)的研究成果。其他同志對(duì)本研究所做的貢獻(xiàn)均己在論文中作了聲明并表示了謝意。學(xué)位論文作者簽名：奄鉀日期：k疇糾胡日學(xué)位論文使用授權(quán)聲明研究生在校攻讀學(xué)位期間論文工作的知識(shí)產(chǎn)權(quán)單位屬南京師范大學(xué)。學(xué)校有權(quán)保存本學(xué)位論文的電子和

2、紙質(zhì)文檔，可以借閱或上網(wǎng)公布本學(xué)位論文的部分或全部?jī)?nèi)容，可以采用影印、復(fù)印等手段保存、匯編本學(xué)位論文。學(xué)?？梢韵驀?guó)家有關(guān)機(jī)關(guān)或機(jī)構(gòu)送交論文的電子和紙質(zhì)文檔，允許論文被查閱和借閱。(保密論文在解密后遵守此規(guī)定)保密論文注釋?zhuān)罕緦W(xué)位論文屬于保密論文，密級(jí)：公開(kāi)保密期限為——年。學(xué)位論文作者簽名：套竹日期：Ⅶ吩、指導(dǎo)教師簽名：珊匕擺日?、?。1AbstactABSTRACTAsamainformofthenewintemetQ&Aservice

3、s，SocialaskanswercommunityistheproductofthedevelopmentoftheintemetandthediversifiedandpersonalizedinternetservicesNetizensacquirenotonlyknowledgeandinformation，butalsoanewplateformforsocializationandknowledgeextension’rh

4、iseassyinitiatesfromChinesefirstsocialQ&AcommunityZhihu，studiesitsdevelopmentalstrategiesundertherelatedtheoriesofjoumalismandcommunicationdeveopmentalmodesandstrategiesofthistypicalsocialQ&Acommunitywillbeanalysedandcon

5、cludedwithsupplementedanalysisontheotheremergingChinesesocialQ&AcommunitysoastoacquireacomprehensiveandvaluableChinesesocialQ&Acommunitydevelopmentdirection，toexplorethepointstobeimprovedincharacteristicandbrandingofQ&Ac

6、ommunityfinallysomevaluanlesuggestionsonthegrowthofChineseintemetwouldbeproposedThechapteroneistheintroduction，mainlystatestheresearchingbackground，significance，researchingcontents，researchingmethodsandideasofsocialQ&Aco

7、mmunitymakesanoverviewofChinesesocialQ&Acommunityclarifystheorigin，conceptandcharacteristicsofitThesecondpartofthisarticlecontainschapter2andchapter3Zhihuistakenastheresearchobject，anditsstatusquoandthestrategiesatpresen

8、tstageisanalysisedindetail，intermsofitscontentstrategies，structurestrategiesandproductstrategiesAndZhihu’ScharacteristicsisclarifiedfurtherthroughtheinstanceAsatypicalrepresentativeofChinesesocialQ&AcommunityZhihuhasamat

9、uredevelopframeworkandsufficientdevelopmentcondition，itrepresentsthebestleveloftheChinesesocialQ&AcommunityandinheritedforeignsocialQ&Acommunitymodels，thendevelopsitsowncharacteristicsThethirdpartofthearticleincludeschap

10、ter4andchapter5，itisthekeypartofthisarticleASWOTsituationanalysisofZhihu’SdevelopmentstrategyisdoneatthepresentstageRefertothequestionnairesurveyofZhihu，GuokrQ&A，TianyaQ&AsusersAnalysisZhihuandotherChinesesocialQ&Acommun

11、ities’strengths，weaknesses，opportunitiesandthreatfrominternalandexternalangles，figureoutcorrespondenceproblemsThenputforwardspecificproposalstoitsimprovementforcontentstrategies，communicationstrategiesandproductdevelopme