品牌戰(zhàn)略下產(chǎn)品視覺特征的建構(gòu).pdf

1、南京理工大學碩士學位論文品牌戰(zhàn)略下產(chǎn)品視覺特征的建構(gòu)姓名：李海鵬申請學位級別：碩士專業(yè)：設(shè)計藝術(shù)學指導教師：張錫20080526壘堡蘭!墜竺!一—一ABSTRACTFollowingthefastdevelopmentofeconomical，thedifferencebetweenproduct’Sperformance，qualityandsalesreducesdaybydaythenonpricecompetitioninrel

2、iefsdaybydaycompetitivemode’StransfcIrmationcausesthebrandthemarketfunctiontoappeardaybydaythebrandbecomesthethemainbasisforconsumertochoosetheproductgraduallyThebrandisakindofconceptandtheunderstanding，itsexistenceattac

3、hestothevisibleproductandtheconsumerscognitionThevisualcharacterisfic’Sconstructionbelongstoaproductdesigncontent，itsfunctionliesinobtainingtheconsumertoapprove，andrealizethebrandvalueThepaperbeginsfromthevisioninthecons

4、umercognitionprocess’Sinfluentialrole，thenproposedthatvisualcharacteristic’Sconstructionintrinsicandexternalsignificance，hasprovidedtherationalef0rt11efollowingresearch；Adoptthemethodwhichdecomposesandrestructures，thevis

5、ualcharacteristic’Sleadingparticularsstudiesseparatelyincludingthemodelling，thecolorthesenseofrealityIsembarkstothemodellingcharacteristicconstmction’Sresearchfromthemodellingsemantics，researchseriationproductmodellingch

6、aracteristicconstructionmethod；Hasmainlyincludedthecolorvisualpsychologyresearchtothecolorcharacteristicconstruction’Sresearch，aswellasserializedproductcolorcharacteristicconstructionmethod；Tothesenseofrealitycharacteris

7、ticconstruction’SresearchiSmafnlyaboutthevisualsenseofrealityconstructionThroughthesystemtheorytheproduct’Svisioncharacteristic’Sconstructionisputunderthebrandstrategy’Scontrol，accordingtovisualcharacteristicconstruction

8、methodresearchtrytofindthemethodandstepofproductvisioncharacteristicconstructionunderbrandstrategyandvalidatethroughactualcaseanalysisconfirmationCanprovidethereferencetotheenterprisewhichdevelopingthebrandstrategyKeywor