基于解釋結(jié)構(gòu)模型的發(fā)電企業(yè)營銷風險分析與控制.pdf

1、華北電力大學（北京）碩士學位論文基于解釋結(jié)構(gòu)模型的發(fā)電企業(yè)營銷風險分析與控制姓名：侯文甜申請學位級別：碩士專業(yè)：工商管理；技術(shù)經(jīng)濟及管理指導教師：謝傳勝201203華北電力大學碩士學位論文AbstractFormeincreasingcomplexmarketenVironmentinthegenerationside，thepowergenerationente印risesinChinaarefacingmeincreasingcos

2、tpressuresandmoreseVeresupplyd鋤andsituation，thegenerationente印risemarketingriskenvironmentisbecomingsignificantinmethiscircumstancesTherefore，meresearchonmeaccurateriskidentification，e虢ctiVeriskmanagement，preVentionofthe

3、lossandtodecrease也einlpactofme10ssisinlportantandnecessa夠Meanwllile，theidentificationofthekeymarke劬mm【etingriskandthegenerationcorporationriskmanagementhasthesignificantinnuenceonthedeVelopmentofpowergenerationente印rises

4、Hence，thisthisfocusedmisareaandstudiedtheriskfactorinthepowergenerationente叩riseForthe1a培erdifferenceofthepowergenerationtype，themarketingriskisdiVidedinto婦ee帥es—meTllenIlalPowertype，meHydroPowertypealldmeNewEnel釕Power帥e

5、firStlyAtotalof47di鼢entriSkfactorSareidentifiedbaseonanalySisonmeintemalandext鋤alrisksinthepowergenerationente印riseSecondly，theinte印retiVestnJctllralmodelisemployedtodescribeme11ierarc_hystmctureofthepowerm破etingriskfact

6、orsunderthenewconditionTherelationshipsbetweenmeriskfactorsindi髓rent1eVelsaredescribedandthe訂skfactorsaredividedintomesourceriskmeprocessriskandthe矗nalriskThemulti1evel如zzVcomprehensiveevaluationmethodisusedtoquantifythe

7、powermarketingriskinmef0110wingsectionFinally，thecorrespondingriskcontrolmeasuresformesourcensks，tlleprocessrisksandthefinalrisksaresuggestedbaseontheanalysisresultsofthepracticalpowerplantsKeywords：generationente印rises，