An analysis on the competitiveness of Costa Rica’s coffee rtade.pdf

1、Coffee production has played a key role in Costa Rica's history and continues to beimportant to the country's economy.In 2011, the agriculture sector employed 28 percent ofthe labor force and comprised 10 percent of Cost

2、a Rica's total GNP.
　　Coffee is an important commodity and a popular beverage.Over 1.6 billion cups ofcoffee are consumed in the world every day.Over 90％ of coffee production is done bysmall producers in small develop

3、ing countries like Costa Rica, while consumption happensmainly in the industrialized economies.
　　Agricultural producers, particularly those with smaller, independently ownedoperations, face a critical issue: how to c

4、ompete effectively in today's marketplace.
　　Some key problems countries face when competing in markets characterized by parityof core product attributes are:Traditional differentiation strategies are eliminated from

5、the countries' arsenal.They are based in rural areas in poor countries where infrastructure is poor an service provision low.Local purchasing markets are often characterized by imperfect competition, where the appearanc

6、e of cartels is common in small producing countries like Costa Rica.Due to lack of investment in Research and Development of new varieties of disease resistant coffee, during the last 2 cropping season Costa Rica has fa

7、ced a decrease in production that has weakened a lot of the producers.To face this problems Costa Rica most implement strategic changes in its current agricultural strategy, this dissertation intends to determine which t