2010世博會(huì)志愿者項(xiàng)目風(fēng)險(xiǎn)管理的研究.pdf

1、上海交通大學(xué)碩士學(xué)位論文2010世博會(huì)志愿者項(xiàng)目風(fēng)險(xiǎn)管理的研究姓名：錢立申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：項(xiàng)目管理指導(dǎo)教師：李建華楊迅20090901上海交通大學(xué)工程碩士學(xué)位論文2010世博會(huì)志愿者項(xiàng)目風(fēng)險(xiǎn)管理的研究IVRESEARCHONRISKMANAGEMENTFEXPO2010VOLUNTEERPROJECTABSTRACTTheWldExpothemed“BetterCityBetterLife“willbeheldinShanghai

2、in2010whichisthehighestlevelexpositionhostedbyShanghairepresentingChina.ChinascentralgovernmentStateCouncilattachgreatimptancetoasuccessfulExpoVicePremierWangQishanhasstressedthat“Chinawillmobilizetheresourcesofthewholen

3、ationgatherthewisdomofallChinesetohostasplendidevent.“Giventhefact“gatheringthewisdomofallChinese“mentionedbyWangExpo2010volunteerrecruitmentisconsideredasthemostcloselyrelatedprojectwiththepublicasitinvolvesthelargestsc

4、aleparticipationfromthesocietymeanwhileitisalsoaprojectwithmanyuncertainties.TheExpoVolunteerProjecthasavarietyofacterssuchas“Longganizingperiod”“Hugeamountofparticipants”“Communicationcomplicationscausedbyvariousactivit

5、ysubjects”“Highsocialcredibility”whicharedifferentfromcommonganizingoperationmarketingmanagementonvolunteers’groupprobablyleadtoriskhappening.ThesucceedofvolunteerprojecthasadirectimpactnotonlyonthesplendidofShanghaiExpo

6、itselfbutalsoreflectingtheganizer’scapacityonriskmanagement.TheenmousvolunteerscontributeunpredictableenergycreateahugeeconomysocialvaluetotheShanghai2010Expowhiletheyestablishaspecial“br”“image”fthecitymethanthatthewhol

7、eChina.Duetocommonwealof“VolunteerProject”mostoneshaveastronglimitationon“costofredo”whichshouldlowerthepossibilitiesofriskhappeningreducethelossofbadeffectbypushinganeffectiveriskmanagementonthoseprojects.Tosumupthediss

8、ertationonriskmanagementofShanghaiExpovolunteer’sprojectisvitalimptant.Italsohasapragmaticmeaningfguaranteeingasmoothexpoifascientificeffectivewayofriskmanagementistakingintopractice.Thedissertationstartedfromthetheyofri