【中英雙語】474關(guān)于計(jì)算機(jī)專業(yè)網(wǎng)頁內(nèi)容視覺web page設(shè)計(jì)優(yōu)化有關(guān)的外文文獻(xiàn)翻譯成品：網(wǎng)站設(shè)計(jì)：將網(wǎng)絡(luò)視為一種認(rèn)知場景（中英文雙語對照）

1、此文檔是畢業(yè)設(shè)計(jì)外文翻譯成品（ 含英文原文+中文翻譯） ，無需調(diào)整復(fù)雜的格式！下載之后直接可用，方便快捷！本文價格不貴,也就幾十塊錢！一輩子也就一次的事！外文標(biāo)題：Website design: Viewing the web as a cognitive landscape外文作者：Deborah E. Rosena, Elizabeth Purintonb文獻(xiàn)出處: Journal of Business Research 57 (

2、2018) 787 – 794(如覺得年份太老，可改為近 2 年，畢竟很多畢業(yè)生都這樣做)英文 5923 單詞，35720 字符(字符就是印刷符)，中文 9152 漢字。 （如果字?jǐn)?shù)多了，可自行刪減，大多數(shù)學(xué)校都是要求選取外文的一部分內(nèi)容進(jìn)行翻譯的。 ）Website design: Viewing the web as a cognitive landscapeAbstract： Web content has been identi

3、fied as one of the main factors contributing to repeat visits. As content on the web includes text, pictures, graphics, layout, sound, motion and, someday, even smell, making the right web content decisions are critical

4、to effective web design. While an understanding of marketing strategies that attract visitors to websites is beginning to emerge, how to convert web surfers to repeat visitors is a less well-understood phenomenon. Throug

5、h an empirical study, the authors develop the Website Preference Scale (WSPS) based upon the work in environmental psychology of Rachel Kaplan and Stephen Kaplan. The results identify underlying dimensions of effective w

6、ebsite design and provide insight into site design characteristics, which may lead to a higher likelihood of revisit.Keywords: Website design; Website assessment; Web content; Web environment1.Introductioninfluence prefe

7、rences for certain landscapes. People both want to make sense of and get involved in their landscapes. By utilizing principles from cognitive psychology, Kaplan and Kaplan have demonstrated that it is possible to develop

8、 landscapes, which facilitate sense making and involvement.In many ways, designing effective web content is very similar to designing a physical landscape. Computer inter- action is intensely cognitive involving percepti

9、ons and preferences. Interactivity implies not only perceiving the web landscape, but also entering into it and ‘‘experiencing’’ the space. In an attempt to develop a better understanding of what constitutes high-quality

10、 web content (i.e., design which facilitates revisit and purchase), the authors propose the Website Preference Scale (WSPS) as a way to assess effective web design based on the perspective that a website is a cognitive l

11、andscape. After a brief discussion of web content, Kaplan and Kaplan’s application of cognitive psychology to physical landscapes (the Preference Framework) is presented. The Preference Framework is then extended to the

12、web environment. An exploratory study designed to develop the WSPS is then presented. Finally, conclusions and a future program of research are discussed.2.Web contentResearch has repeatedly demonstrated that the sensory

13、 shopping experience contributes to making the sale and building customer relationships for the brick-and-mortar retailer. Further, there is evidence that sensory stimuli such as music, color and lighting can influence t

14、he amount of time and money which a shopper spends in a retail establishment (e.g., Herrington and Louis, 1994). For the e- retailer, the sensory shopping experience must be played out on the template of the web page. Th

15、us far, two of the most common ways used to measure website effectiveness are the number of ‘‘eyeballs’’ or click-throughs. These measures merely capture how effective the firm’s strategy is in regards to driving traffic

16、 to the site. To measure how effective a site is in terms of developing an appropriate e-retail sensory environment requires measuring the attitude toward the site design and intention to revisit. In the case of a site d

17、esigned for retail sales, purchases would be an additional measure. In the study presented in this paper, the focus is on attitude towards the site design and intention to revisit.Website design presents a new challenge