[雙語翻譯]電視劇外文翻譯--從受眾接受角度看電視劇的影響（英文）

1、 Procedia - Social and Behavioral Sciences 155 ( 2014 ) 203 – 208 Available online at www.sciencedirect.com ScienceDirect1877-0428 © 2014 The Authors. Published by Elsevier Ltd. This is an open access article

2、 under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Peer-review under responsibility of School of Multimedia Technology television drama; globalization; Malay culture; Western Culture 1.

3、 Background of the research Broadcasting in Malaysia started in December 28, 1963 with the formation of RTM1 under the Ministry of Information and operated by Radio Televisyen Malaysia (RTM). while broadcasting of RTM2

4、began in November 1969 when RTM television channel was split into two channels. Over several years, private terrestrial television channels, namely TV3 established in 1984, NTV7 in 1997, Channel 9 in 2003 and 8TV on Ja

5、nuary 2004. Malaysia’s * Corresponding author. Tel.:+604-9285826; Fax: +6 04-9284486. E-mail address: chesu402@uum.edu.my © 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC B

6、Y-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Peer-review under responsibility of School of Multimedia Technology 152 local, 28 foreign (all from the US) and 8 others (co-production between RTM

7、and Rajawali Citra Televisi Indonesia [RCTI] of Indonesia). However, for the purpose of this analysis, only local dramas and foreign dramas from the United States will be selected for the study. Even though as discuss

8、ed earlier, family saga constitutes the majority of the dramas shown on Malaysian television, there are differences in terms of programme type when compared from the perspective of country of origin. The majority of

9、the local dramas in term of its type sampled were the family saga (44.7 percent) followed by docudrama (18.4 percent), situation comedy (15.8 percent) and historical fiction (10.5 percent). For the foreign dramas, onl

10、y three main content types were recorded during the prime-time sampled. Situation comedy constitutes the majority (42.8 percent) followed by family saga (28.6 percent) and science fiction (28.6 percent). American p

11、olice dramas, although popular amongst the audiences was not shown in the analysis because they were mainly shown after the prime-time slot. 4. Comparison between foreign and local setting In terms of their setting, th

12、ere was a great similarity in terms of the setting of the dramas that were analyzed. Given the content of the drama, it is not surprising that the urban areas were given more concentration by the dramas from both count

13、ries. All the foreign dramas (100.0 percent) had an urban setting while the Malaysian ones had slightly less (76.4 percent) setting in the urban areas and only 18.4 percent rural setting. With regards to the kind of

14、 family portrayed, the Malaysian dramas had more nuclear type family (60.5 percent) than the foreign ones (42.9 percent) while the number of extended family portrayed were 18.4 percent and 14.2 percent respectively. Ho

15、wever, the main difference between the Malaysian and American dramas was the presence of many characters as individuals (‘unclear’ category) in Western dramas (42.9 percent) which may partly reflect the more individual

16、istic nature of their society. The Malaysian dramas had 60.5 percent of the family shown as the nuclear family compared to 42.9 percent for the foreign dramas. In terms of the extended family, the local dramas had a

17、slightly higher number of extended families shown (18.4 percent) compared to the foreign dramas (14.2 percent). 4.1. Family relationship in foreign and local dramas There was a somewhat mixed kind of family relationship