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1、 Procedia - Social and Behavioral Sciences 222 ( 2016 ) 398 – 405 Available online at www.sciencedirect.com1877-0428 © 2016 The Authors. Published by Elsevier Ltd. This is an open access article under the CC

2、BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers) and cE-Bs (Centre for Environment- Behaviour S

3、tudies, Faculty of Architecture, Planning service quality; satisfaction; behavioral intention 1. Background of the study In recent years, community-based tourism has been considered as a tool for promoting the developme

4、nt of some economically and socially depressed rural areas in many nations (Chambers, 2014; Hanafiah, Jamaluddin, Fax: +60355435698. E-mail address: ismawi@salam.uitm.edu.my © 2016 The Authors. Published by Elsevi

5、er Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Research

6、ers) and cE-Bs (Centre for Environment- Behaviour Studies, Faculty of Architecture, Planning Oliver, 2010; Udo, Bagchi, Zeithaml, Berry, Lee, Lee, Li, Huang, ?abkar, Bren?i?, ?abkar et al., 2010). It is believed

7、that in tourism, high service quality and resulting satisfaction lead to positive word-of-mouth endorsements, referrals, and repeat visits, which ultimately affect the financial performance of suppliers associated with

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