[雙語翻譯]--外文翻譯--理解在線產(chǎn)品評級：顧客滿意度模型（節(jié)選）

1、 11880 單詞， 單詞，1 萬英文字符 萬英文字符,3170 漢字 漢字出處： 出處：Engler T H, Winter P, Schulz M. Understanding online product ratings: A customer satisfaction model[J]. Journal of Retailing Mauri and Minazzi, 2013; Park et al., 2007; Sun,

2、2011), al- though it may diminish over time (Hu et al., 2008). For a more detailed review we refer to Moe and Trusov, (2011) as this paper belongs to the second category that investigates the factors on which ratings dep

3、end.Research on the antecedents of product ratings mainly focuses on different biases influencing the rating score. Wulff and Hardt, (2014) and Koh et al., (2010) find evidence of cultural differences among raters. The l

4、atter authors also find that product ratings do not reflect true (perceived) product quality, a result also obtained by Hu et al., (2006). Sridhar and Srinivasan, (2012) find that prior customer ratings weaken the effect

5、 of product experience but can either increase or turn around the effect of product failure, de- pending on how the latter is addressed. Moe and Schweidel, (2012) link a customer's rating to his decision to rate. The

6、y find that the influence of prior customers' ratings on a customer de- pends on how often this customer rates products.However, most of these studies suffer from two major short- comings. First, the products which a

7、re analyzed are often books or movies. The individual ratings of these products can be assumed to depend strongly on personal taste and not on a common ground. Second, the true quality of a product is measured via survey