財(cái)務(wù)管理作業(yè)

1、試說(shuō)明SWOT分析法的原理及應(yīng)用。SWOT分析法的原理就是在通過(guò)企業(yè)的外部財(cái)務(wù)環(huán)境和內(nèi)部財(cái)務(wù)條件進(jìn)行調(diào)查的基礎(chǔ)上，對(duì)有關(guān)因素進(jìn)行歸納分析，評(píng)價(jià)企業(yè)外部的財(cái)務(wù)機(jī)會(huì)與威脅、企業(yè)內(nèi)部的財(cái)務(wù)優(yōu)勢(shì)與劣勢(shì)，并將它們?cè)趦蓛山M合為四種適于采用不同綜合財(cái)務(wù)戰(zhàn)略選擇的象限，從而為財(cái)務(wù)戰(zhàn)略的選擇提供參考方案。SWOT分析主要應(yīng)用在幫助企業(yè)準(zhǔn)確定位與企業(yè)的內(nèi)部資源與外部環(huán)境相匹配的企業(yè)財(cái)務(wù)戰(zhàn)略乃至企業(yè)總體戰(zhàn)略。以SONY公司為例：Trytoexplainthe

2、principlesapplicationofSWOTanalysis.FundamentalsSWOTanalysisistobeinvestigatedbyanexternalfinancialenvironmentinternalcpatefinancialconditionsontherelevantfactsinductiveanalysisevaluationofenterprisefinancialexternaloppt

3、unitiesthreatsinternalfinancialstrengthsweaknessestheyincombinationsoftwoadaptedintofourdifferentquadrantsconsolidatedfinancialstrategicchoicetoprovidethereferenceschemeionffinancialstrategy.SWOTanalysisismainlyappliedin

4、theaccuratepositioningtohelpenterprisesenterpriseinternalresourcesexternalenvironmenttomatchthecpatefinancialstrategyaswellastheoverallcpatestrategy.InSONYcompanyfexample:內(nèi)部財(cái)務(wù)優(yōu)勢(shì)InternalfinancialadvantageSonysproductquali

5、tyassuranceStrongtechnologicalinnovationcapabilityProductdesignaestheticsEnterprisehasalonghistystrongcomprehensivestrengthLargescaleenterprisesstrongmanufacturingcapabilitiesadvancedequipmentExtensivedistributionchannel

6、s內(nèi)部財(cái)務(wù)劣勢(shì)InternalfinancialdisadvantageProductpriceisrelativelyhighThelaptopbatterydigitalcameraqualityproblemscausedbythenegativeeffectsMepowerfulcompetitsmobilephonesotherproductslackdifferentiation外部財(cái)務(wù)機(jī)會(huì)ExternalFinancial

7、OpptunityElectronicsmarketeconomicglobalizationDemfhighendelectronicproductstendTechnologyisdevelopingrapidlythroughouttheelectronicsindustryUSJapantoupgradepoliticalcooperationMergersacquisitionsstrategicalliancesImprov

8、ementofpeoplesaestheticrequirements外部財(cái)務(wù)威脅ExternalFinancialThreatTheglobalfinancialcrisisthesloweconomicrecoveryInvolvedinanumberofindustriesarerelativelystrongcompetitsElectronicsindustrymecounterfeitproductsDiaoyuIslsdi

9、sputeaffectChinamarketAstechnologycontinuestoupgradereplacetheproductmayoccurElectronicspricewar試說(shuō)明SWOT分析法的原理及應(yīng)用。SWOT分析法的原理就是在通過(guò)企業(yè)的外部財(cái)務(wù)環(huán)境和內(nèi)部財(cái)務(wù)條件進(jìn)行調(diào)查的基礎(chǔ)上，對(duì)有關(guān)因素進(jìn)行歸納分析，評(píng)價(jià)企業(yè)外部的財(cái)務(wù)機(jī)會(huì)與威脅、企業(yè)內(nèi)部的財(cái)務(wù)優(yōu)勢(shì)與劣勢(shì)，并將它們?cè)趦蓛山M合為四種適于采用不同綜合財(cái)務(wù)戰(zhàn)略選擇的

10、象限，從而為財(cái)務(wù)戰(zhàn)略的選擇提供參考方案。SWOT分析主要應(yīng)用在幫助企業(yè)準(zhǔn)確定位與企業(yè)的內(nèi)部資源與外部環(huán)境相匹配的企業(yè)財(cái)務(wù)戰(zhàn)略乃至企業(yè)總體戰(zhàn)略。以SONY公司為例：TrytoexplaintheprinciplesapplicationofSWOTanalysis.FundamentalsSWOTanalysisistobeinvestigatedbyanexternalfinancialenvironmentinternalcpatef

11、inancialconditionsontherelevantfactsinductiveanalysisevaluationofenterprisefinancialexternalopptunitiesthreatsinternalfinancialstrengthsweaknessestheyincombinationsoftwoadaptedintofourdifferentquadrantsconsolidatedfinanc

12、ialstrategicchoicetoprovidethereferenceschemeionffinancialstrategy.SWOTanalysisismainlyappliedintheaccuratepositioningtohelpenterprisesenterpriseinternalresourcesexternalenvironmenttomatchthecpatefinancialstrategyaswella

13、stheoverallcpatestrategy.InSONYcompanyfexample:內(nèi)部財(cái)務(wù)優(yōu)勢(shì)InternalfinancialadvantageSonysproductqualityassuranceStrongtechnologicalinnovationcapabilityProductdesignaestheticsEnterprisehasalonghistystrongcomprehensivestrengthL

14、argescaleenterprisesstrongmanufacturingcapabilitiesadvancedequipmentExtensivedistributionchannels內(nèi)部財(cái)務(wù)劣勢(shì)InternalfinancialdisadvantageProductpriceisrelativelyhighThelaptopbatterydigitalcameraqualityproblemscausedbythenegat

15、iveeffectsMepowerfulcompetitsmobilephonesotherproductslackdifferentiation外部財(cái)務(wù)機(jī)會(huì)ExternalFinancialOpptunityElectronicsmarketeconomicglobalizationDemfhighendelectronicproductstendTechnologyisdevelopingrapidlythroughouttheel

16、ectronicsindustryUSJapantoupgradepoliticalcooperationMergersacquisitionsstrategicalliancesImprovementofpeoplesaestheticrequirements外部財(cái)務(wù)威脅ExternalFinancialThreatTheglobalfinancialcrisisthesloweconomicrecoveryInvolvedinanu