齊魯玫瑰莊園綠色食品開發(fā)有限責任公司營銷策劃方案山東省大學生

1、齊魯玫瑰莊園綠色食品開發(fā)齊魯玫瑰莊園綠色食品開發(fā)有限責任公司有限責任公司營銷策劃方案營銷策劃方案2010年12月齊魯玫瑰莊園綠色食品開發(fā)有限責任公司齊魯玫瑰莊園綠色食品開發(fā)有限責任公司3摘要2010年12月8日目錄目錄摘要.............................................................................................................

2、.................2目錄..............................................................................................................................3一、緒論.....................................................................

3、................................................5二、市場分析..............................................................................................................6一、企業(yè)目標和任務.............................................

4、...................................................6二、市場現(xiàn)狀與策略................................................................................................6三、主要競爭對手......................................................

5、..............................................7四、消費者分析......................................................................................................10（一）保健酒消費趨勢分析..................................................

6、..............................10（二）運用“5W1H”模型對消費者進行調(diào)查分析.................................................11五、外部環(huán)境分析..................................................................................................17（一）機會（

7、Opptunity）...............................................................................17（二）威脅（Threat）........................................................................................17六、內(nèi)部環(huán)境分析..................

8、................................................................................18（一）優(yōu)勢（strength）.......................................................................................18（二）劣勢（Weakness）...................

9、................................................................18七、SWOT分析表.................................................................................................19三、營銷策略........................................