課程顧問崗位操作介紹及其說明手冊

1、__4.3.3禮品申請流程.....................................................................................................344.4客戶接待流程...............................................................................................

2、..................354.4.1問卷面談流程.....................................................................................................364.4.2測試流程.............................................................................

3、................................374.4.3進(jìn)班試聽流程.....................................................................................................384.5報名流程.................................................................

4、........................................................394.6客服跟蹤服務(wù).................................................................................................................405.課程顧問業(yè)務(wù)制度及管理規(guī)范.......................

5、..........................415.1分校市場部銷售人員管理規(guī)定......................................................................................415.2客戶資料管理制度.............................................................................

6、............................435.3業(yè)務(wù)規(guī)范管理.................................................................................................................455.3.1扣標(biāo)準(zhǔn)及優(yōu)惠卷使用標(biāo)準(zhǔn)制度................................................

7、..........................455.3.2課程顧問撞單管理原則......................................................................................475.3.3成交技巧................................................................................

8、.............................485.3.3.1測試后成交技巧......................................................................................485.3.3.2一般面談成交技巧........................................................................

9、..........485.3.4新生公開課聽課操作管理規(guī)范..........................................................................535.3.5新生插班聽課操作管理規(guī)范..............................................................................545.3.6營銷物料管理規(guī)范....

10、..........................................................................................556.相關(guān)工具表單...............................................................56附件1:市場部業(yè)績匯總表...........................................

11、........................................................56附件2:目標(biāo)分解一覽表.......................................................................................................57附件3:招生案例......................................

12、.............................................................................58附件4:市場調(diào)查報告表.......................................................................................................59附件5:客戶資料本................

13、...............................................................................................61附件6:年度在職顧問主題培訓(xùn)記錄表（附表格）............................................................62附件7:每周高級課程顧問周末面談記錄表（附格式）...............

14、.....................................63附件8:預(yù)約上門名單表.......................................................................................................64附件9:地推工作職責(zé).......................................................

15、....................................................65附件10:社區(qū)推廣目標(biāo)及薪酬..............................................................................................66附件11地推小組長作息表............................................

16、......................................................67附件12:地推地圖（參考）.................................................................................................68附件13：地推方案（舉例兒童生日派對活動策劃）.............................

17、...........................70附件14：地推活動物料清單（舉例三明治節(jié)）................................................................72附件15：洽談社區(qū)步驟.............................................................................................

18、..........74附件16：洽談社區(qū)情況反饋表............................................................................................75附件17：社區(qū)推廣邀約話術(shù).......................................................................................