大型板材鋼鐵企業(yè)營銷競爭力評價研究.pdf

1、武漢科技大學碩士學位論文大型板材鋼鐵企業(yè)營銷競爭力評價研究姓名：王彩娟申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：陳濤20061114第1l頁武漢科技大學碩士學位論文AbstractInrecentyears，themarketingcompetitivenesshasbeAA3meahotissueinthefieldsofmarketingandcompetitivenessWiththeincreaseinthefiercecomp

2、etitionoftheplatemarketandthedecreaseinproductdifferentia，themainproblemfacingtheironandsteelenterprisesistoimprovethemarketingcompetitivenessThus，itisnecessarytoproperlyappraisethemarketingcompetitivenessofbotIltheenter

3、priseitselfanditsopponentsThereforewehaveconductedasystematicresearchontheappraisalofthemarketingcompetitivenessofthelargescaleplateironandsteelenterprisesAfteranalyzingthemarketingcompetitivenessoflargescaleplateironand

4、steelenterprises，thispapersummarizestheresearchfruitofmarketingcompetitivenessofdomesticandoverseasscholarsOnthebasisofreferringtotheprinciplesofaverageappraisalsystemofcompetitiveness，accordingtothepracticalsituationofp

5、lateironandsteelenterprises，thispaperhasestablishedaprimaryappraisalsystemcomposedof6partsenterprises’strategicobjective，marketingresearch，marketingstrategy，marketingpolicy，marketingexecution，andcontr01Subsequently，thean

6、alytichierarchyprocess、Delphimethod、MicrosoftExcelandSPSS130ateusedtodOallempiricalresearchonthetwotypicallargescaleplateironandsteelenterprisesacomparativeanalysisoftheirmarketingcompetitivenessAlso，relatedsuggestionsar

7、egivenaccordingthestrengthandweaknessofthetwoenterprisesThroughinvestigationandresearch，wediscoveredthatmarketingconcept，marketingstrategyandtheenterprises’strategicobjectivehavegreatersignificanceinthewholeappraisalsyst

8、em，whileamongthemarketingpolicy，promotioneffect，andtherelationshipbetweendealersandprocessingdeliverycentershaverelativelyalesssignificanceTheempiricalresearchonthetwolargescaleplateironandsteelenterpriseshasprovedthatth