市場營銷外文翻譯10

1、<p><b>　　附 錄</b></p><p><b>　　外文文獻原文</b></p><p>　　1.Introduction Marketing continues to be a mystery to those who create it and to those who sponsor it. Often, t

2、he ad that generates record-breaking volume for a retail store one month is repeated the following month and bombs. A campaign designed by the best Madison Avenue ad agency may elicit mediocre response. The same item sel

3、ls like hotcakes after a 30-word classified ad, with abominable grammar, appears on page 35 of an all-advertising shopper tossed on the front stoops of homes during </p><p>　　2.The marketing concept</p>

4、;<p>　　Market positioning is identifying the target market, enterprises will adopt what marketing methods, which provide products and services the target market and competitors to show distinction, thereby establi

5、shing corporate image and obtain favorable competitive position. Market positioning is a process of enterprise differentiation process, how to find the differences, identify differences and show differences. Today too ma

6、ny similar products, consumers how to choose Consumers buy what is the jus</p><p>　　Positioning is the first to propose in the advertising industry, advertising emphasized in the eyes of the public who left

7、the location, And people often prefer preconceptions; If enterprises can target your customers mind to establish a definite position, to the consumer a reason to buy, enterprises can often compete in an advantageous posi

8、tion. Marketing is an economy built on science, behavioral science and modern management theory on the basis of applied sciences. It enterprise marketing</p><p>　　That customer demand-oriented, according

9、 to the actual needs of customers developing marketable products, and targeted marketing of the market, and its sales to meet the needs of customers. With enterprises to become the main players in the market, corporate m

10、arketing work more salient position, business leaders must attach great importance to it. Unfortunately, there is still a misunderstanding about the word marketing. Many people, including top executives, use it as a

11、sophisticated term f</p><p>　　- Sex. - Age. - Education. - Geographic location. - Home ownership versus rental. - Marital status. - Size of family unit. - Total income of family unit.

12、- Ethnic or religious background. - Job classification -- blue collar versus salaried or professional. Psychographics This is the study of how the human characteristics of consumers may have a bearing on their r

13、esponse to products, packaging, advertising and public relations efforts. Behavior may be measured as i</p><p>　　your present customers.</p><p>　　? Test the results to see if your new strategies

14、 are yielding the desired results. Market research must be used in each of these six steps to help define your business for your customer's interests, not your own. It is the process of learning what customers wa

15、nt or need and determining how to satisfy those wants or needs. It is also used to confirm whether the customer reacted to a marketing program as expected. The benefits of market research include? Learning who your cust

16、omers are and wh</p><p><b>　　外文文獻翻譯</b></p><p><b>　　1.簡介 </b></p><p>　　對于企業(yè)的創(chuàng)造者和提案者而言，營銷策略是一個迷。它能夠使企業(yè)起死回生，也能夠使企業(yè)從天堂掉進地獄。一個企業(yè)能否成功和發(fā)展，在很大程度上取決于企業(yè)是否擁有先進的，符合企

17、業(yè)發(fā)展需要的營銷策略。美國著名的營銷學者菲利浦對市場營銷的核心概念進行了如下的描述：“市場營銷是個人或群體通過創(chuàng)造，提供并同他人交換有價值的產品，以滿足各自的需要和欲望的一種社會活動和管理過程”。在這個核心概念中包含了幾個方面的內容：需要，欲望和需求；產品或提供物；價值和滿意；交換和交易；關系和網(wǎng)絡；市場；營銷和營銷者等一系列的概念。 這篇文章的撰寫，是專門讓客戶了解到企業(yè)的營銷成功是可以通過更好地理解顧客的需求的方法來獲取市場

18、的。而使企業(yè)的營銷策略得到改善這種辦法通常被人們稱為營銷理念。 把顧客放在首位，恐怕是當今企業(yè)最受用的字眼。無論是從巨人集團還是到理發(fā)店，紛紛提出為顧客服務的口號。這些口號的提出往往只是口惠而已。企業(yè)的經營典型模式也是這樣的“來買這個偉大的產品，我們創(chuàng)造成本，奇妙的服務我們提供?！?所謂的贈品當然只是我們一詞。換句話說，大部分的商業(yè)活動，包括廣告，都致力于解決公司的營銷問題。不過，如</p><p>　　

19、當今社會，競爭日趨激烈，企業(yè)對市場的把握稍縱即逝。任何企業(yè)行動停滯甚至遲緩都可能導致其業(yè)績一落千丈。企業(yè)與企業(yè)之間的差距在外部環(huán)境較好 時并不明顯，而在外部環(huán)境較差時方顯英雄本色。實際上，沒有那種產業(yè)、那種行業(yè)與生俱來就是增長性的產業(yè)、行業(yè)，只有那些能夠抓住增長機會的企業(yè)才可以得到發(fā)展和壯大。企業(yè)要克服“營銷近視”傾向。就應該加強對消費者需求和行為發(fā)展趨勢的研究，隨時研究和掌握變化中的市場動態(tài)，及時作出正確反應。</p>