高校校友資源開發(fā)與管理研究——以蘭州大學(xué)為例.pdf

1、蘭州大學(xué)碩士學(xué)位論文高校校友資源開發(fā)與管理研究——以蘭州大學(xué)為例姓名：王朝平申請學(xué)位級別：碩士專業(yè)：公共管理教育經(jīng)濟(jì)管理指導(dǎo)教師：焦克源20091001MPA學(xué)位論文作者：王朝平高校校友資源開發(fā)與管理研究ABSTRACTThealumnircsour淄refertothevalueofthealumniashumanresourcesRecentlythesignificanceofthealumniresourcehasdrawngr

2、eatattentionofthedomesticuniversities，andtheimpactregardingtheexploitationandmanagementofthealumniresource3becomesremarkableTherefore，variousoptionsofthe懿ploitationandmanagementaleappliedtomakeUSeofthealumniresourcesfort

3、heuniversities’developmentThethesisrenewstheoriesofpublicrelations，humancapitalandsocialcapital，takingreferenceoftheinternationalanddomesticstudiesandthepracticeofthemanagementofthedomesticuniversities’alumniresourccsBas

4、edonthesetheories，thethesisanalyzesthepresentsituationsoftheexploitationandmanagementofthealumniresourceswimacomparisonbetweentheinternationalanddomesticuniversities，simultaneously；thethesisindicatesthefactorswhichinflue

5、ncedtheexploitationandutilizationofthealumniresourcesaswell懿theexistingproblemsInconclusion，thethesisproposessomemeasuresregardingtheimprovementoftheexploitationandmanagementofthealumniIeSOUrC懿，whichwillbeexpectedtofulfi