小太陽幼兒園營銷戰(zhàn)略研究.pdf

1、分類號(hào)UDC密級(jí)學(xué)位論文小太陽幼兒園營銷戰(zhàn)略研究作者姓名王直壅jb太堂笪理堂醫(yī)申請學(xué)位級(jí)別亟學(xué)科類別筻堡翌學(xué)科專業(yè)名稱王直筻理論文答辯日期2QQ4：Q8!!學(xué)位授予日期——答辯委員會(huì)主席奎題麴援一評(píng)閱人撿亙堊副數(shù)援整鱟撿匿綏經(jīng)渣虹東北大學(xué)2004年8月東北大學(xué)碩士學(xué)位論文ABSTRACT——————————————————●____——●______—●——_—____●____________———______●_______●__●

2、_____________—__————_______________一TheResearch011MarketingStrategiesofLittleSunKindergartenWiththesteadydevelopmentofChineseeconomythedemandforbeingwelleducatedkeepsgrowingupfromtheChinesepeopleandsocietyHowevertheresti

3、llexistmanydefects，systematicallyaswellasmanagefiallNinnationalsystemofeducationThus，therapidgrowing—updemandforbeingwell—educatedcallsonthesystematicreformationtopushforwardthedevelopmentoftheChineseeducationindustryAnd

4、openingoftheeducationalmarketistheonlywaytoreachthetargetofsuchreformation，nOWbeingprotectedandcarriedonbysettingupnewnationalpoliciesPresch001education，thefoundationoftheeducationalcircles，iSfirstlyopenedtothemarketItac

5、countsforthegreatpartoftheeducationalmarketDuetothefiercecompetitionsinthemarkettheeducationalinsfitutionsbecometopaymuchattention的themarketingstrategiestosurviveTherefore，tostudythemarketingintheeducationalmarkeLhowtoes

6、tablisheffectivemarketingstrategiescastprofoundinfluencestothedevelopmentofpreschooleducationLittleSunKindergarten，locatedinLonggangDistrictofHuludao，LiaoningProvince，isprivatelyinvestedItbecomesthebiggestprivatekinderga

7、rtenthrough5years’management，Nevertheless，howtoestablishthestrategiesforfuturedevelopmentalwayspuzzlesherThethesisstartsfromtheintroductionofLittleSunKindergartenwithitsbackgroundhistorycurrentstatusofmanagementandtheexi

8、stingproblemsThenItrytofindouttheinteriorandexteriorfactorswhichaffectthemarketingstrategiesofthekindergarten，usingalotofinvestigationandstatisticsIprobeintoitinstructuralandmarketingmanagerialwaysandmakecleartheadvantag

9、esanddisadvantagesofthekindergartenOnthebasisofitIproposethemarketingstrategiesofthekindergarten，whichincludesthetargetmarketstrategythemarketingmixstrategyrelationmarketingstrategycompetitivestrategiesandsatisfyingcusto

10、merstrategiesFinallyIespeciallyregulatethemarketingplanandprocesscontrol，causeittomutuallymatchthestrategiesandthecurrentresources，inordertocontinuouslyoptimizethemarketingstrategies，andtofulfilltheultimatedevelopmenttar