中國汽車維修業(yè)發(fā)展模式探討.pdf

1、東南大學(xué)碩士學(xué)位論文中國汽車維修業(yè)發(fā)展模式探討姓名：項亞平申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：黃凱20090201ABSTRACTGraduate：XiangYapingSupervisor：HuangKaiSoutheastUniversityInthepast10yearsandthefollowing20years，theamountofautomobileandhighqualityvehicleinuseisandwil

2、lbeinthehighspeedgrowthinchinaTheoccupationrateofprivatepassenger—cal“hasalreadyexceeded50％inmoreandmorecities，75％ofthepassenger—CarnewlypurchasedisbytheprivateAsaresult，ahugemarketofcarmaintenanceisemergingThecarmainten

3、anceindustryofthiscountry，therefore，althoughstillatbeginningstagenowwillbecomeoneofthemostpromisingorgoldindustrieswithenormousdevelopmentpotentialinthe21stcenturyThispaperprobesintothebusinessanddevelopmentmodeoftheindu

4、stryshouldhaverealisticmeaningandresearchvalueThepaperstartswithabriefmgonthebusinessanddevelopmentmodeanditsessentialfeaturesofthecal“maintenanceindustriesofmajordevelopedcountries，goesontogiveageneralpictureofthedevelo

5、pmentenvironment，currentsituationcharacteristicandexistingproblemofChineseCarmaintenanceindustryandfollowedupbyacarefulanalysisontheindustrydemandfactors，thechangingcharacteristicsofitSdemandstructure，itspresentcompetiti

6、onmode，paRernandsituationtodevelopabackgroundorforeshadowingfortheresearchBasedonthatandthroughfurtherinternationalcomparisonandcasestudies，itsetsupallidealbusinessanddevelopmentmodeforChain’SyoungindustryofCarmaintenanc

7、eAndthenitusesthemodeascoordinatesorenvironmentaltermstotapindetailsofthemajorfactorskeyissues，tipsforrunningasuccessfulbusinessundertheidealchainoperationmodeAttheend，theresearchcomesbacktealitybypenetratingsystematical