在線書店網(wǎng)上書店?duì)I銷外文文獻(xiàn)翻譯中英文

1、外文文獻(xiàn)翻譯原文及譯文 外文文獻(xiàn)翻譯原文及譯文（節(jié)選重點(diǎn)翻譯）標(biāo)題： 標(biāo)題：在線書店網(wǎng)上書店?duì)I銷外文翻譯中英文文獻(xiàn)出處： 文獻(xiàn)出處：Library & Information Science Research，Volume 3, Issue 8, October 2020, Pages 49-56譯文字?jǐn)?shù) 譯文字?jǐn)?shù)：3700 多字multimedia technology have grown electronic commer

2、ce (E-commerce) and offered a new business model for those industries using physical distribution system. Because there are no limitations of time and space on the Internet, customers, therefore, can browse among product

3、s and order easily. In the midst of an information explosion, the demand from customers starving for knowledge increases. Under the circumstances, with the aid of the Internet, the online bookstore not only provides the

4、convenience for reading, but also customizes individual service, both combined to satisfy readers’ demand of knowledge.At present, one of the marketing approaches in the online bookstore is to email booklists to all cust

5、omers in the database, expecting to increase the response and purchase rate through the massive contact. There is no pre-classification or screening in this “one to all” approach. An improved approach is to email one of

6、the pre-designed booklists to each customer based on their past transaction records and interests. However, the most idealistic method is to use “one-to-one” marketing, which is an approach that concentrates on providing

7、 services or products to one customer at a time by identifying and then meeting their individual needs.Data mining is the technique of sorting through large amounts of data and picking out relevant information (Han &