搜索引擎優(yōu)化畢業(yè)論文外文翻譯（英文）

1、Procedia Social and Behavioral Sciences 9 (2010) 487–493Available online at www.sciencedirect.com1877-0428 © 2010 Published by Elsevier Ltd. doi:10.1016/j.sbspro.2010.12.185WCLTA 2010 What is search engine optimizat

2、ion: SEO? Nursel Yalç?na *1, Utku Köseb a Gazi University, Department of Computer Education, Ankara 06500, Turkey b Afyon Kocatepe University, Distance Education Vocational School, Afyon 03200, Turkey Abstract

3、 Web sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and faster to reach obtained site-search results, are called as search engines. SEO “Search E

4、ngine Optimization” is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering their

5、keywords make them first listed. © 2010 Published by Elsevier Ltd. Keywords: SEO, search engine optimization, page rank, backlink, bot, meta tags, social media 1. Introduction Internet is a wide community includi

6、ng millions of users and it is also named as one of today’s most important communication tools. This wide community is also known as an important customer potential for everyone who thinks about business works based on

7、 Internet environment. Internet has become new channel of the business area in the modern world in which it is not possible to reach such a wide volume by using traditional selling channels. The working method, which h

8、as changed with the Internet, has created some changes in other areas and it has also enabled companies to need Internet based marketing activities(Eren. 2009). As a result of increasing popularity of the Internet, a c

9、rowd, which is also named as “electronic community” was appeared. Marketers, who try to reach customers in a fast and effective way with direct marketing method and also reduce customer reaching – costs, aim to reach e

10、lectronic communities that have big potentials. (Eren, 2009). According to companies, this crowd, which is also named as electronic community, is evaluated as a customer. Because of this, they try to introduce and marke

11、t their companies via developed web sites. On the other hand, they also know that the most important and effective introduction and marketing way is taking part on top lists of search engines. Whereas Internet includ

12、es hundred thousands of web pages, it is better to use search engines in order to reach wanted data or information. According to Comscore World Metrix evaluation on April 2009, Turkey has 7th biggest Internet populatio

13、n in Europe and furthermore, it also has users who spend the most time on the Internet in Europe(Internet1,2009). According to the research study on July 2009, 81 percent of Internet users enter to the Internet environ

14、ment via search engine web pages. For instance, 80 percent of people, who want to buy car, search * Nursel Yalç?n. Tel.: +903124851124; fax: +903124853123. E-mail address: nyalcin@gazi.edu.tr Nursel Yalçin and

15、Utku Köse / Procedia Social and Behavioral Sciences 9 (2010) 487–493 489Figure 1.Search engine optimization process Search engines must be taken into consideration while designing a web site. Some questions that mus

16、t be answered before starting to web site designing are listed as below: - Is there any vital method or approach used on search engines to take users’ attention to the related web site? - Which search engines is the r

17、elated web site wanted to appear on? - Which row on the results page is satisfactory? (?yiler,2009) Optimization of a search engine can be performed in two separate groups. One of them is internal web

18、 site optimization. The other one is external web site optimization. Internal web site optimization includes web site design, meta tags, keywords that are necessary for the web site, page names, pictures, links, conte

19、nt texts in each page and styles that used for the related texts, site map, RSS feeds, pages in different languages…etc. On the other hand, external web site optimization includes adding web site to the site guide, usi

20、ng social media factors, using links from other optimized web sites to the related web page…etc. 3.1. How Search Engine Optimization Can Be Done? First, the keyword analysis must be done for the web site, which the opt

21、imization operation will be performed for. Keyword analysis of a web site must be done according to the following rules or tasks: - A strong list, which includes potential keywords, must be formed via keyword analysis.

22、 - By performing some search, web sites in top 5 list must be found out. - Links must be counted and their target keywords must be found. - Words, which were not tested in the keyword analysis, must be found and list

23、ed. Some sites that are used during keyword defining analysis. On the Internet, there are some web sites that show some information about searching words used in different sectors and business fields. Some of them are

24、 listed as below: - http://searchmarketing.yahoo.com/rc/srch/ - https://adwords.google.com/select/KeywordToolExternal - http://www.wordtracker.com (with payment-has demo usage) - http://www.goodkeywords.com (with

25、 payment-has demo usage) - http://www.clicktracks.com/entrypoint.php?a=46673 (with payment-has demo usage) - http://www.webtrends.com/ - http://www.seochat.com - http://www.keyworddensity.com - http://www.webje